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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Attention drives business outcomes for brands

By Laura Quigley

Source IAS Study
A better understanding of attention and how it ties to business results will help marketers ensure their campaigns capture optimum consumer attention.

Published on: 28 May 2024

SheSportTech

- getting more women in to sport tech

By Garry Dods

Source we are fearless
Support solutions provider TeamViewer has launched a new initiative to encourage more women to consider careers in sport technology roles

Published on: 28 May 2024

Member interview with Lex Bradshaw-Zanger

Sourcce and credit - Lex
Member interview with Lex Bradshaw-Zanger, Chief Marketing & Digital Officer, SAPMENA Region, L'Oréal

Published on: 24 May 2024

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Case studies

Podcasts

Pip Hare: Setting sail solo around the world

On November 8th, Pip Hare will start her journey racing around the planet by boat. Non-stop. Solo. This is the Vendee Globe race. It’s only open to a very few... https://podcasts.marketingsociety.com/episode/pip-hare-setting-sail-solo-around-the-world 28:37 Fri, 21 May 2021 16:18:00 +0000

Rob Campbell and why it pays to shake things up

China, Tiger Mums, rock bands and the Buddhist Calendar are just a handful of the many things Rob and I talk about on this episode. Rob is a mischief-maker and... https://podcasts.marketingsociety.com/episode/rob-campbell-and-why-it-pays-to-shake-things-up 40:41 Fri, 21 May 2021 13:10:00 +0000
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Videos

Challenger brand profile: Propercorn

Propercorn

eatbigfish talk to Cassandra Stavrou, co-founder of Propercorn.

Challenger brand profile: Propercorn

'Almost Identical' - Beldent, Argentina

Almost Identical

Faced with the social stigma that is associated with chewing gum Beldent created an installation...

'Almost Identical' - Beldent, Argentina

'#lastselfie' - WWF, Denmark

#lastselfie

WWF wanted to reach a younger generation so adopted the 'selfie' phenomenon.

'#lastselfie' - WWF, Denmark

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