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Latest Think Pieces

Attention drives business outcomes for brands

By Laura Quigley

Source IAS Study
A better understanding of attention and how it ties to business results will help marketers ensure their campaigns capture optimum consumer attention.

SheSportTech

- getting more women in to sport tech

By Garry Dods

Source we are fearless
Support solutions provider TeamViewer has launched a new initiative to encourage more women to consider careers in sport technology roles

Member interview with Lex Bradshaw-Zanger

Sourcce and credit - Lex
Member interview with Lex Bradshaw-Zanger, Chief Marketing & Digital Officer, SAPMENA Region, L'Oréal

Case studies

Podcasts

Rich Pierson and a bit of Headspace

Headspace, the meditation app that’s in 190 countries, and has 70 million users, was co-founded by my friend Rich. And the story is pretty incredible. Today... https://podcasts.marketingsociety.com/episode/rich-pierson-and-a-bit-of-headspace 47:37 Fri, 21 May 2021 16:48:00 +0000

Charlie Dawson on purpose and customer-led success

If you give customers freedom, do you lose money? What about those companies that make money but let customers down? That are miserable to work for. Make a mess... https://podcasts.marketingsociety.com/episode/charlie-dawson-on-purpose-and-customer-led-success 41:44 Fri, 21 May 2021 16:45:00 +0000

Liz Wreford on diversity in architecture

Today I talk with one of my closest and oldest friends, Liz. We’ve known each other since we were 2. She is the Principal Landscape Architect of https://www... https://podcasts.marketingsociety.com/episode/liz-wreford-on-diversity-in-architecture 35:31 Fri, 21 May 2021 16:38:00 +0000

Videos

Health Makers … from gene editing to brain stimulation, and 3D printed hearts

Health Makers

The speakers and delegates from The Marketing Society's International Marketing Leaders Programme tell us what characteristics they believe make great leader

International Marketing Leaders Programme Europe

We are proud to share a series of leadership-focused videos from top leaders who have inspired us with their helpful tips and rich experience.

Aligning agendas to maintain customer-centred leadership