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Latest Think Pieces

Board Member Interview with Craig Borthwick

Craig Headshot - permission given
An interview from our new UAE board member, Craig Borthwick, Partner at LIGHTBLUE.

How to Thrive as a Marketing Leader in 2024

By Rachel Letham

Source and credit - canva
In this article we will explore the key strategies and mindsets that will enable marketing leaders to thrive in the face of adversity.

Accelerating Progress

Through Strategic Investment in Women

By Cristina Guida La Licata

Source and credit: TMS
Seasoned executive Cristina Guida La Licata, believes investing in women is pivotal for driving societal advancement and innovation.

Case studies

Podcasts

Charlie Dawson on purpose and customer-led success

If you give customers freedom, do you lose money? What about those companies that make money but let customers down? That are miserable to work for. Make a mess... https://podcasts.marketingsociety.com/episode/charlie-dawson-on-purpose-and-customer-led-success 41:44 Fri, 21 May 2021 16:45:00 +0000

Liz Wreford on diversity in architecture

Today I talk with one of my closest and oldest friends, Liz. We’ve known each other since we were 2. She is the Principal Landscape Architect of https://www... https://podcasts.marketingsociety.com/episode/liz-wreford-on-diversity-in-architecture 35:31 Fri, 21 May 2021 16:38:00 +0000

Gav Thompson on being a corporate pirate

Here I get to interview Gav Thompson from the Do Lectures Podcast. And it’s such an amazing chat. Gav almost became an actor, was keen to get into a boy band at... https://podcasts.marketingsociety.com/episode/gav-thompson-on-being-a-corporate-pirate 44:03 Fri, 21 May 2021 16:35:00 +0000

Videos

We are proud to share a series of leadership-focused videos from top leaders who have inspired us with their helpful tips and rich experience.

Aligning agendas to maintain customer-centred leadership

We are proud to share a series of films about customer-centricity from top leaders who have been generous with their helpful tips and rich experience.

Marketer of the future and customer-centricity in practice

Developers want to demolish it to make way for a train station. Time to get angry! We want to see your best film-inspired swearing.

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