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Latest Think Pieces

Using psychology

to understand the business impact of wasting customer’s time

By Jack Miles

Source Unsplash Credit General Bytes
Perceptions of time matter more than time itself. Reducing how much of your customer’s time you’re perceived as wasting should be your CX priority.

Advice for Aspiring NEDs

By David Pearson

Photo by Sean Pollock on Unsplash
Lessons on becoming a NED from David Pearson

How Tech is Changing Marketing

By Glyn Shadwell

Photo by Christopher Gower on Unsplash
It’s no secret that technology is the ever-evolving frontier of the marketing industry. But how can marketers keep pace with the sheer speed and scale of change?

Case studies

Podcasts

Simon Anholt: How we can repair the world in one generation

Keen to know how we can defeat global challenges such as climate change, pandemics, war, poverty, migration and extremism? Today I speak with Simon Anholt... https://podcasts.marketingsociety.com/episode/simon-anholt-how-we-can-repair-the-world-in-one-generation 39:02 Fri, 21 May 2021 16:27:00 +0000

Pip Hare: Setting sail solo around the world

On November 8th, Pip Hare will start her journey racing around the planet by boat. Non-stop. Solo. This is the Vendee Globe race. It’s only open to a very few... https://podcasts.marketingsociety.com/episode/pip-hare-setting-sail-solo-around-the-world 28:37 Fri, 21 May 2021 16:18:00 +0000

Rob Campbell and why it pays to shake things up

China, Tiger Mums, rock bands and the Buddhist Calendar are just a handful of the many things Rob and I talk about on this episode. Rob is a mischief-maker and... https://podcasts.marketingsociety.com/episode/rob-campbell-and-why-it-pays-to-shake-things-up 40:41 Fri, 21 May 2021 13:10:00 +0000

Videos

After his talk at our Annual Conference 2015, our editor Elen Lewis caught up with McLaren's Ron Dennis.

Interview with Ron Dennis

Sir Martin Sorrell tells Diane Young why the odds are still against his eventual successor being a woman...

The Token Man

At our Annual Conference 2013 Sir Terry revealed what he looks for before investing in a business and its owner.

Sir Terry Leahy with Michael Welch at our Annual Conference 2013