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Latest Think Pieces

Leading as a Da Vinci CMO

A Digital Day Singapore review

By Siew Ting Foo

Source IAS The Marketing Society - Digital Day Singapore 2024
A reflection on the role of the CMO based on a fireside chat at Digital Day Singapore

Top Takeaways from Digital Day England 2024

By Tish House

Credit Baz Seal
Tish House, Head of Conversion Marketing at ITV shares her top four takeaways from The Digital Day England 2024

Inspiration: The Digital Day England 2024 | Review

By Sarah Dear

Credit Baz Seal
Our The Digital Day England 2024, Coffeehouse takeover host Sarah Dear from Social Element shares her key takeaways from the event.

Case studies

Podcasts

Marketing Starter For Ten: author Paul Feldwick talks about fame

In the first of a new series of ten-minute talks for The Marketing Society podcast, author of https://uk.bookshop.org/books/the-anatomy-of-humbug-how-to-think... https://podcasts.marketingsociety.com/episode/marketing-starter-for-ten-author-paul-feldwick-talks-about-fame 12:25 Mon, 24 May 2021 15:47:00 +0000

Videos

In this episode, we hear all about executional perfection, magic and determination from the epic TV ads that made Elspeth’s top 3 list.

3 great ads: chosen by Elspeth Lynn

The Ice Bucket Challenge was developed to raise awareness and funds for ALS - a progressive neurodegenerative disease.

"Ice Bucket Challenge" - ALS Association - USA

Producing American-made apparel, with products both sourced and manufactured in North and South Carolina, American Giant have tripled their business each year since launching in 2012.

An interview with the founder of American Giant