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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Marketing needs new superheroes:

CMO Barometer 2024 Results

The CMO Barometer 2024
The CMO Barometer 2024: Insights from MENA and Europe

Published on: 17 April 2024

Feeling the squeeze from CFOs?

How adding mail to your mix can boost ROI

By Marketreach

Marketreach Effectiveness Blog content

Dr Grace Kite explores how CMOs can overcome challenges in demonstrating marketing ROI within tighter budgets and increased CFO scrutiny. If you're a marketer...

Published on: 10 April 2024

Speaker interview with Carol Chan

Founder, Comms8

Digital Day 2024

Carol is Founder of Comms8, an award-winning marketing agency known for bridging global brands with Asian and Chinese audiences. 

With high-profile clients...

Published on: 8 April 2024

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Case studies

Podcasts

Dave Hieatt talks to Dave Dye

Dave Hieatt has influenced advertising more since he quit. First, with Howies. His mail order catalogues built up more than customer base, they built up a fan... https://podcasts.marketingsociety.com/episode/dave-hieatt-talks-to-dave-dye 01:37:34 Fri, 28 May 2021 10:49:00 +0000

Better Together. Co-Create Culture. with Isabel Naidoo

This weeks guest Isabel Naidoo is an imaginal inspiration. She heads up Inclusion and Talent at FIS Global : a company with 70,000 global employees. A woman on... https://podcasts.marketingsociety.com/episode/co-creating-culture-better-together-with-isabel-naidoo 31:51 Thu, 27 May 2021 06:00:00 +0000

Marketing Starter For Ten: author Paul Feldwick talks about fame

In the first of a new series of ten-minute talks for The Marketing Society podcast, author of https://uk.bookshop.org/books/the-anatomy-of-humbug-how-to-think... https://podcasts.marketingsociety.com/episode/marketing-starter-for-ten-author-paul-feldwick-talks-about-fame 12:25 Mon, 24 May 2021 15:47:00 +0000
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Videos

"Dancing Traffic Light" - Smart - Portugal

Dancing Traffic Light

Smart cars have a vision of finding new solutions for urban problems.

"Dancing Traffic Light" - Smart - Portugal

3 great ads: chosen by Elspeth Lynn

3 great ads

In this episode, we hear all about executional perfection, magic and determination from the epic TV ads that made Elspeth’s top 3 list.

3 great ads: chosen by Elspeth Lynn

"Ice Bucket Challenge" - ALS Association - USA

"Ice Bucket Challenge"
The Ice Bucket Challenge was developed to raise awareness and funds for ALS - a progressive neurodegenerative disease.

"Ice Bucket Challenge" - ALS Association - USA

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