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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Why First-Party-Data is Your Key to the Future of Loyalty

By Belinda Clark

The importance of data-driven insights for brands to adapt to consumers' evolving situations and foster more meaningful customer relationships.

Board Member Interview with Emma Cantwell

Member Interview with Emma Cantwell, Director of Marketing and Communications, Mohamed bin Zayed University of Artificial Intelligence.

Rallying Communities

Myths and Mindset Shifts

By Michelle Koh

Debunking three common myths that brands have about community

Case studies

Podcasts

Sustainability and 'authentic' storytelling... an inextricable link - with Jeremy Connell-Waite

A story in the right hands can change the way the world thinks - hence why, In this episode we're joined by storyteller extraordinaire, Jeremy Connell-Waite... https://podcasts.marketingsociety.com/episode/sustainability-and-authentic-storytelling-an-inextricable-link-with-jeremy-connell-waite 30:24 Thu, 06 May 2021 08:30:00 +0000

Creating Communities of Trust with Lord Jim Knight

Lord Jim Knight, former MP and ex CEDO of TES shares warts-and-all stories from a colourful, change-making career: from salesman, through politician to business... https://podcasts.marketingsociety.com/episode/creating-communities-of-trust-with-lord-jim-knight 37:16 Thu, 06 May 2021 06:00:00 +0000

Sustainability and Local Government. Cabinet Lead for Climate Change and Sustainability RBWM - Donna Stimson

The Government has made significant commitments to meet global sustainable targets, daily we hear of a new scheme or initiative that helps the UK move towards... https://podcasts.marketingsociety.com/episode/sustainability-and-local-government-cabinet-lead-for-climate-change-and-sustainability-rbwm-donna-stimson 27:38 Thu, 22 Apr 2021 08:30:00 +0000

Videos

Our editor caught up with Meabh Quoirin on the key things brands need to think about when planning for the future.