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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Growth Mindset - 'The Power of Yet'

By Abigail Dixon

Source Pixabay Credit Glen Kelp
The power of 'yet' in self-talk is a key component to a growth mindset, encouraging perseverance and positivity in the face of challenges.

Published on: 18 September 2024

The Ogilvy Lecture from Amplify

Pete Markey at Amplify
Watch this year's Ogilvy Lecture, delivered by Boots CMO Pete Markey, at this year's Amplify Marketing Festival.

Published on: 17 September 2024

Is your brand suffering from an attention deficit?

By Rohan Lightfoot

Source Istock Credit Charday Penn
Digital dominance creates attention deficit; entertainment might restore advertising effectiveness. Let's look at the problem first

Published on: 12 September 2024

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Case studies

2009: Sky+, Customer Insight - Case Study

Sky+, Customer Insight

Sky+, Customer Insight

Customer insight helped Sky engage successfully with a new and hard-to-reach audience for the Sky+ brand.

Key insights

  • The compelling insight that Sky...

Published on: 9 May 2012

2009: Shell, Organising for Good Marketing: Case Study

Shell, Organising for Good Marketing

A comprehensive marketing capability programme had a significant impact on Shell’s ability to attract the best people.

Key insights

  • Shell had to find a way...

Published on: 9 May 2012

2009: More Th>n, Creating Loyal Relationships - Case Study

More Th>n, Creating Loyal Relationships

More Th>n, Creating Loyal Relationships

More Th>n enjoyed a resurgence in loyalty when it offered customers their own personal contact manager.

Key insights

  • In a commoditised market More Th>n...

Published on: 9 May 2012

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Podcasts

GSK's Jerry Daykin on the 6 Ps of digital transformation

In the latest Shiny New Object podcast episode, Tom is joined by 4-time guest Jerry Daykin, the Senior Media Director at GSK. We discuss the new 6 Ps of digital... https://podcasts.marketingsociety.com/episode/gsks-jerry-daykin-on-the-6-ps-of-digital-transformation 35:03 Thu, 29 Jul 2021 00:00:00 +0000

Keeping your marketing brain active with Aviva's David Byrne

Aviva's Brand Marketing Lead David Byrne talks to Automated Creative's Tom Ollerton about his top marketing books and what he's learnt about staying curious and... https://podcasts.marketingsociety.com/episode/keeping-your-marketing-brain-active-with-avivas-david-byrne 26:43 Wed, 28 Jul 2021 00:00:00 +0000
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Videos

Why St John's Ambulance matters to Gareth Simpson

Interview with Gareth Simpson

EVP Global Operations Director & Global Category at Leo Burnett discusses his Marketing For Good success story with St John's Ambulance.

Why St John's Ambulance matters to Gareth Simpson

Beyond the hood or corporate office

Beyond the hood or corporate office

At the time it was a bold move into the diversity space for the company: while Michael Jordan may have been the greatest basketball player of all time, he wa

Beyond the hood or corporate office

Dave Henderson's 3 great ads he had nothing to do with

Three great ads - David Henderson

Watch Dave Henderson, The Mullen Lowe Chief Creative Officer discuss his top 3 ads he had nothing to do with.

Dave Henderson's 3 great ads he had nothing to do with

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