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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Mid-Day Squares- on entrepreneurial thinking & doing things differently  

By Ruth Fittock

Ruth Fittock Power of Entrepreneurial thinking for brands

Mid-Day Squares is one of the most exciting food & drink companies today, having just sold their 40th million chocolate bar in North America, they share...

Published on: 20 September 2024

All That Matters 2024

By Rohan Lightfoot

All that Matters event official photo
Member Rohan Lightfoot reviews Singapore's All That Matters conference and reveals his top take-outs from this eclectic, multitrack event.

Published on: 19 September 2024

Unlocking Impact: The Transformative Power of Effective B2B Marketing

By Rationale

Rationale think piece
Rationale, session sponsor at the Scotland Changemakers Conference, discuss the shrinking of marketing budgets, the simultaneous rise in marketing costs, and how to navigate these challenges.

Published on: 18 September 2024

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Case studies

2010: Audi, Sustaining the Brand Promise - Case Study

Audi, Sustaining the Brand Promise

Audi | Sustaining the Brand Promise

Snapshot

A consistently high standard of car marketing has turned Audi into an iconic, best-selling brand in the UK.

Key insights

  • Audi has championed...

Published on: 5 June 2012

2010: Ariel, Marketing for Sustainable Consumption, Case Study

Ariel, Marketing for Sustainable Consumption

Ariel | Marketing for Sustainable Consumption

Snapshot

Ariel’s campaign to get consumers to wash clothes at lower temperatures persuaded them that they could do something to battle climate change.

Key...

Published on: 5 June 2012

2009: UPS, Creating Loyal Relationships - Case Study

UPS, Creating Loyal Relationships

By creating an appealing desktop gadget to help its time-pressurised customers UPS successfully attracted new users.

Key insights

  • UPS needed to grow and...

Published on: 9 May 2012

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Podcasts

The Brand Opportunity within the Professional Triathlon market

What would you do if you had a blank sheet of paper and wanted to create a new type of sports rights holder. That’s the question posed in this conversation... https://podcasts.marketingsociety.com/episode/the-brand-opportunity-and-the-professional-triathlon-market 51:55 Fri, 06 Aug 2021 12:57:00 +0000

Corporations… Get more Punk Rock! with Martin Wezowski

Martin Wezowski, is Chief Futures Officer at SAP, one of the biggest companies in the world. In this high energy interview, he explains that he learned about... https://podcasts.marketingsociety.com/episode/corporations-get-more-punk-rock-with-martin-wezowski 29:57 Thu, 05 Aug 2021 06:00:00 +0000

Anxiety vs. Excitement: Don't Stop Believin'

Anxiety vs. Excitement. The brain has a lot more ability and potential than we give it credit for when we're stressed. Dan and Akin unravel research that finds... https://podcasts.marketingsociety.com/episode/anxiety-vs-excitement-dont-stop-believin 35:40 Tue, 03 Aug 2021 14:13:00 +0000
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Videos

Sir Lenny Henry on diversity in TV and advertising

Lenny Henry on diversity

Sir Lenny Henry on how advertising can play its part in the mission to get society represented in its true colours on our TV screens.

Sir Lenny Henry on diversity in TV and advertising

What works where in B2B?

What Works Where 2016

This year we canvassed the views of over 100 senior marketers and HR professionals from some of the world’s most influential B2B organisations.

What works where in B2B?

Marketing Leader of the Year 2016: McDonald's Alistair Macrow

Marketing Leader of the Year 2016: McDonald's Alistair Macrow

We quiz the new Marketing Leader of the Year after he took the title at our Excellence Awards.

 

Marketing Leader of the Year 2016: McDonald's Alistair Macrow

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