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Feeling the squeeze from CFOs?

How adding mail to your mix can boost ROI

By Marketreach

Marketreach Effectiveness Blog content

Dr Grace Kite explores how CMOs can overcome challenges in demonstrating marketing ROI within tighter budgets and increased CFO scrutiny. If you're a marketer...

Speaker interview with Carol Chan

Founder, Comms8

Digital Day 2024

Carol is Founder of Comms8, an award-winning marketing agency known for bridging global brands with Asian and Chinese audiences. 

With high-profile clients...

Member Interview with Abilash Jai baskaren

permission given - Abilash
Member Interview with Abilash Jai baskaren, Marketing Automation Professional at BT Group plc.

Case studies

Podcasts

The Brand Opportunity within the Professional Triathlon market

What would you do if you had a blank sheet of paper and wanted to create a new type of sports rights holder. That’s the question posed in this conversation... https://podcasts.marketingsociety.com/episode/the-brand-opportunity-and-the-professional-triathlon-market 51:55 Fri, 06 Aug 2021 12:57:00 +0000

Corporations… Get more Punk Rock! with Martin Wezowski

Martin Wezowski, is Chief Futures Officer at SAP, one of the biggest companies in the world. In this high energy interview, he explains that he learned about... https://podcasts.marketingsociety.com/episode/corporations-get-more-punk-rock-with-martin-wezowski 29:57 Thu, 05 Aug 2021 06:00:00 +0000

Videos

Since appointing Hollywood actress Nicole Kidman as its brand ambassador last year...
 

Etihad reimagines travel with VR and Nicole Kidman

To attract more U.S.

Prime Minister Justin Trudeau tries to lure more Americans to Canada

Led by Steve Radcliffe, we launched our Manifesto for Marketing Leadership

Manifesto for Marketing Leadership: 2016 launch