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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

The role of media during Ramadan

a report from The Trade Desk

Global research by The Trade Desk has revealed compelling insights into how technology and media consumption are reshaping Ramadan traditions across the Middle East,

Fellows interview with Mohammed Ismaeel Hameedaldin

Fellows interview with Mohammed Ismaeel Hameedaldin, Partner at TOUGHLOVE Advisors.

Member interview with Lucas Stamm

Member Interview with Lucas Stamm, Marketing Manager at O Beach Dubai

Case studies

2012: Thinkbox, Marketing Communications - Case Study

Thinkbox, Marketing Communications

Thinkbox changed perceptions of the TV advertising medium by persuading a particularly cynical industry audience about its value.

Key insights

Thinkbox...

2012: Digital Consumer Insight

Executive summary

Welcome to the November edition of Digital Consumer Health Insight.

This month we are continuing to see an accelerating stream of new...

2012: McDonald’s, Brand Revitalisation - Case Study

McDonald’s, Brand Revitalisation

How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beating sales.

Key insights

McDonald’s...

Podcasts

Anxiety vs. Excitement: Don't Stop Believin'

Anxiety vs. Excitement. The brain has a lot more ability and potential than we give it credit for when we're stressed. Dan and Akin unravel research that finds... https://podcasts.marketingsociety.com/episode/anxiety-vs-excitement-dont-stop-believin 35:40 Tue, 03 Aug 2021 14:13:00 +0000

Marketing Starter For Ten: co-author of Catalyst, Louisa Clarke, shares key themes from the book

In this latest 'starter for ten' we hear from Partner at The Caffeine Partnership and Co-author of https://www.amazon.co.uk/dp/0349429162/ref=cm_sw_r_em_api_glt... https://podcasts.marketingsociety.com/episode/starterforten-louisaclarke 08:51 Mon, 02 Aug 2021 12:32:00 +0000

GSK's Jerry Daykin on the 6 Ps of digital transformation

In the latest Shiny New Object podcast episode, Tom is joined by 4-time guest Jerry Daykin, the Senior Media Director at GSK. We discuss the new 6 Ps of digital... https://podcasts.marketingsociety.com/episode/gsks-jerry-daykin-on-the-6-ps-of-digital-transformation 35:03 Thu, 29 Jul 2021 00:00:00 +0000

Videos

Urufarma is the Uruguayan leader in female contraceptives and they launched a film