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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Martin Krajniak

Photo supplied by Martin
Member Interview with Martin Krajniak, Chief Ingenuity Officer at TRIAD Advertising

Published on: 2 October 2024

Member Interview with Mark Simmonds

source and credit - Mark
Member Interview with Mark Simmonds, Director, Genius You Ltd.

Published on: 28 September 2024

How to stop good stress from turning bad ...or ugly

By Mark Simmonds

Source Canva LvNL from Getty Images
With more and more of us feeling stressed more often we need to take action to stop short term `good stress' from turning bad or ugly. There are three steps we can all take to help.

Published on: 24 September 2024

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Case studies

2010: Marks & Spencer, Sustaining the Brand Promise - Case Study

Marks & Spencer, Sustaining the Brand Promise

Marks & Spencer | Sustaining the Brand Promise

The determination of Marks & Spencer to hold fast to its message of quality through both the good and bad times reinforced the brand’s premium positioning and...

Published on: 6 June 2012

2010: Hovis, Brand Revitalisation - Case Study

Hovis, Brand Revitalisation

Brand Revitalisation | Hovis

Snapshot

A powerful and consistent marketing campaign brought a languishing brand back to life.

Key insights

  • Mounting a well-coordinated, carefully...

Published on: 6 June 2012

2010: Harlequins, Marketing Communications - Case Study

Harlequins, Marketing Communications

Marketing Communications | Harlequins

Snapshot

Despite a tight budget a clever marketing campaign attracted a sell-out crowd for a Harlequins match that has turned into a brand in its own right.

Key...

Published on: 6 June 2012

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Podcasts

Being Authentic Starts with YOU with Debbie Vavangas

Debbie Vavangas is the Global Lead of IBM Garage - the unit that is transforming the way work gets done inside IBM and with its clients. IBM employees hundreds... https://podcasts.marketingsociety.com/episode/being-authentic-starts-with-you-with-debbie-vavangas 40:26 Thu, 12 Aug 2021 11:35:00 +0000
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Videos

3 great ads: Alistair Macrow, McDonald's

3 great ads: Alistair Macrow, McDonald's

The Marketing Society’s 2016 Marketer of the Year, Alistair Macrow of McDonald’s, features in this short film in which he discusses the three great ads he lo

3 great ads: Alistair Macrow, McDonald's

"Women Should Not Be Worth Less" - Women's Centre - Switzerland

"Women Should Not Be Worth Less"
To highlight the inequality that women earn up to 20% less than men in equivalent roles and with the same training a campaign was created.
 

"Women Should Not Be Worth Less" - Women's Centre - Switzerland

#WhatIReallyReallyWant

#WhatIreallyReallyWant

From equal pay to an end to child marriage, the UN’s Project Everyone is encouraging women everywhere to speak up

#WhatIReallyReallyWant

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