Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Impact Lens: What Shaped our thinking

impct banner
As we gear up for our annual conference, centred around this pivotal theme, we sought insights from our esteemed members on a critical question...

Published on: 8 October 2024

Member Interview with Doruk Alptekin

Image provided by Doruk
Member Interview with Doruk Alptekin, Head of Revenue Growth Management, Gulf Coca-Cola Beverages

Published on: 4 October 2024

Shifting Sentiments: The New Wave of Diversity, Gaming, and Sustainability in 2024

By Marcos Angelides

Spark Foundry Publicis Groupe Partner The Marketing Society
Introducing the second Insights Accelerated report of 2024 by Spark Foundry, exploring consumer trends in diversity in advertising, sustainability, gaming and tech.

Published on: 3 October 2024

All Think Pieces

Case studies

2010: Sainsbury’s, Marketing Communications - Case Study

Sainsbury’s, Marketing Communications

Marketing Communications, Sainsbury’s

Sainsbury’s convincingly persuaded customers it was responding to the credit crunch by adapting an existing successful campaign for more straitened times.

Key...

Published on: 9 June 2012

2010: NHS Blood and Transplant, Customer Insight - Case Study

NHS Blood and Transplant, Customer Insight

NHS Blood and Transplant, Customer Insight

A campaign based on remarkable insights into the contradictions people feel about registering as organ donors dramatically changed attitudes to this difficult...

Published on: 9 June 2012

2010: Marks & Spencer, Marketing for Sustainable Consumption: Case Study

Marks and Spencer, Marketing for Sustainable Consumption

Marks & Spencer | Marketing for Sustainable Consumption

Marks & Spencer has put sustainability at the heart of its business.

Key insights

  • For Marks & Spencer (M&S) going green has meant not just transforming...

Published on: 6 June 2012

See all case studies

Podcasts

ALWAYS be a Newcomer! with Bracken Darrell

Bracken Darrell is the President and CEO of Logitech. Since Bracken took the helm, Logitech’s revenue has more than doubled to $5.25 Billion. He has proved that... https://podcasts.marketingsociety.com/episode/always-be-a-newcomer-with-bracken-darrell 33:36 Mon, 23 Aug 2021 08:31:00 +0000
See all podcasts

Videos

Labels Against Women? - Pantene - Philippines

Labels Against Women?

The United Nations used the "Labels Against Women" Pantene advertising to open

Labels Against Women? - Pantene - Philippines

"This Girl Can" - Sport England - UK

"This Girl Can"

This campaign was based on the insight that many women don't exercise

"This Girl Can" - Sport England - UK

Inspirational Breakfast: Parag Khanna & Connectography

Parag Khanna

Parag is a leading global strategist, world traveller and best-selling author.

Inspirational Breakfast: Parag Khanna & Connectography

See all videos