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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

The role of media during Ramadan

a report from The Trade Desk

Global research by The Trade Desk has revealed compelling insights into how technology and media consumption are reshaping Ramadan traditions across the Middle East,

Fellows interview with Mohammed Ismaeel Hameedaldin

Fellows interview with Mohammed Ismaeel Hameedaldin, Partner at TOUGHLOVE Advisors.

Member interview with Lucas Stamm

Member Interview with Lucas Stamm, Marketing Manager at O Beach Dubai

Case studies

2012: Skipton, Customer Relationship Winner - Case Study

Skipton, Customer Relationship Winner

Customer Relationship Marketing

Skipton Financial Services Limited

Executive Summary

Investing your money is typically a long-term commitment...

2012: The Independent, i Newspaper Launch - Case Study

The Independent, i newspaper launch

SUMMARY

Despite the newspaper market’s widely reported decline, The Independent held an unshakable belief in consumer desire for quality print news. Under the...

2012 winner: John Lewis, E-Commerce - Case Study

John Lewis, E-Commerce

This paper sets out some of the leading and fundamental e-commerce decisions John Lewis has taken...

Podcasts

Being Authentic Starts with YOU with Debbie Vavangas

Debbie Vavangas is the Global Lead of IBM Garage - the unit that is transforming the way work gets done inside IBM and with its clients. IBM employees hundreds... https://podcasts.marketingsociety.com/episode/being-authentic-starts-with-you-with-debbie-vavangas 40:26 Thu, 12 Aug 2021 11:35:00 +0000

Dave Dye talks to Energiser bunny creator, Jack In The Box voiceover and former Dick - Rick Sittig.

Many of you won’t recognise that name. You won’t find it attached to tweets his latest ‘hot’ campaign, or next to a picture of his latest lunch; he doesn’t do... https://podcasts.marketingsociety.com/episode/dave-dye-talks-to-energiser-bunny-creator-jack-in-the-box-voiceover-and-former-dick-rick-sittig- 01:55:03 Wed, 11 Aug 2021 11:34:00 +0000

Gymbox's Rory McEntee on brave ads, experience branding, and the fitness sector post COVID

Gymbox broke the mould for fitness when they launched in 2003 from a converted car park in the centre of London. Since then they've gained a reputation as an... https://podcasts.marketingsociety.com/episode/gymboxs-rory-mcentee-on-brave-ads-experience-branding-and-the-fitness-sector-post-covid 40:09 Tue, 10 Aug 2021 11:15:00 +0000

Videos

April Fools Day is used by advertisers across the world but it has become a bit of a tired and predictable formula.