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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The power of entrepreneurial thinking for brands: Small Details

By Ruth Fittock

The power of entrepreneurial thinking
From their iconic squirrel branding to their obsessive attention to product quality, Pip & Nut demonstrated how sweating the small stuff can lead to big success.

Published on: 26 July 2024

Good for business?

Marketing fronts up to an uncertain future

By Michael Bayler

The Marketing Society Uncomfortable Converstion
A review of our latest Uncomfortable Conversation event and a delve further into the topic: Is an uncertain future good for business?

Published on: 24 July 2024

Provocations about AI and Brand Building

By Matt Boffey

Design Bridge for The Marketing Society
As more brands adopt AI they will need to identify the best ways to track and monitor its effectiveness,​​​​​​​ while marketers must navigate the personalisation paradox

Published on: 23 July 2024

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Case studies

Podcasts

Vanessa Barboni Hallik on designing a sustainable fashion future

What does it take to walk away from a successful career in Investment banking? Today I’m speaking with Vanessa Barboni Hallik, founder and CEO of Another... https://podcasts.marketingsociety.com/episode/vanessa-barboni-hallik-on-designing-a-sustainable-fashion-future 34:52 Tue, 24 Aug 2021 13:49:00 +0000
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Videos

Restart - Porto Alegre City Office of Health - Brazil

Restart
Imagine being able to turn a "game over" into a new life for real people.

Restart - Porto Alegre City Office of Health - Brazil

Labels Against Women? - Pantene - Philippines

Labels Against Women?

The United Nations used the "Labels Against Women" Pantene advertising to open

Labels Against Women? - Pantene - Philippines

"This Girl Can" - Sport England - UK

"This Girl Can"

This campaign was based on the insight that many women don't exercise

"This Girl Can" - Sport England - UK

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