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Member interview with Jessie Paul

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Member Interview with Jessie Paul, CEO & Founder, Paul Writer

Member Interview with Lara Mansour

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Member Interview with Lara Mansour, Vice President, Brand, ADNOC Group

Case studies

2010: Robinsons, Brand Revitalisation: Case Study

Robinsons, Brand Revitalisation

Robinsons, Brand Revitalisation

A powerful combination of integrated marketing and content creation restored the fortunes of this former market leader.

Key insights

  • With Robinsons Fruit...

2010: Waitrose, Brand Extension - Case Study

Waitrose, Brand Extension

Waitrose, Brand Extension

The food retailer’s new ‘essential’ brand saw Waitrose combine quality and value to deliver dramatic growth despite the recession.

Key insights

  • When the...

2010: Virgin Atlantic, Sustaining the Brand Promise: Case Study

Virgin Atlantic, Sustaining the Brand Promise

Virgin Atlantic, Sustaining the Brand Promise

Virgin Atlantic’s distinctive brand voice has seen the once-maverick challenger brand become one of the UK’s favourite airlines.

Key insights

  • A distinctive...

Podcasts

Luca Zerbini on unearthing the solution to an unknown climate challenge

Imagine being given the opportunity to make a positive difference to 3 billion people around the world. Then imagine being told you had 6 weeks to help Malawi... https://podcasts.marketingsociety.com/episode/luca-zerbini-on-unearthing-the-solution-to-an-unknown-climate-challenge 43:18 Tue, 31 Aug 2021 14:09:00 +0000

Vanessa Barboni Hallik on designing a sustainable fashion future

What does it take to walk away from a successful career in Investment banking? Today I’m speaking with Vanessa Barboni Hallik, founder and CEO of Another... https://podcasts.marketingsociety.com/episode/vanessa-barboni-hallik-on-designing-a-sustainable-fashion-future 34:52 Tue, 24 Aug 2021 13:49:00 +0000

Videos

Urufarma is the Uruguayan leader in female contraceptives and they launched a film

"Feliz Dia Hombres" - Urufarma - Uruguay

In the past decade there has been a 40% decrease in blood donors.

Missing Type - NHS Blood and Transplant - UK

Imagine being able to turn a "game over" into a new life for real people.

Restart - Porto Alegre City Office of Health - Brazil