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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Ethical Attention: Can Marketing Avoid Fueling Digital Addiction?

By Toby Hutchins

Source: Gilles Lambert, unsplashed
We hear from Toby Hutchins, Head of Strategy at EssenceMediacom, about digital addiction and how marketing can help.

Published on: 29 April 2024

The Power of Personal Understanding

in preventing burnout

By Abigail Dixon

Source: Pexels Photo by Nataliya Vaitkevich
Developing your personal understanding can increase fulfilment and prevent burnout for marketers. Here’s how… 

Published on: 24 April 2024

Empowering Marketing Teams

Through a Culture of Well-Being

By Janice Hutchinson

Source Unsplash - Credit Campaign Creators
To embed a real culture of openness that promotes well-being, leaders need to do just that…. treat others how they would like to be treated

Published on: 24 April 2024

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Case studies

2007: British Heart Foundation, Social Marketing: Case Study

British Heart Foundation, Social Marketing

Snapshot

An entertaining online game encouraged children to fight the flab by making it fun to equate what they eat with their health.

Key insights

  • The...

Published on: 6 March 2012

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Podcasts

Luca Zerbini on unearthing the solution to an unknown climate challenge

Imagine being given the opportunity to make a positive difference to 3 billion people around the world. Then imagine being told you had 6 weeks to help Malawi... https://podcasts.marketingsociety.com/episode/luca-zerbini-on-unearthing-the-solution-to-an-unknown-climate-challenge 43:18 Tue, 31 Aug 2021 14:09:00 +0000
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Videos

What works where in B2B?

What Works Where 2016

This year we canvassed the views of over 100 senior marketers and HR professionals from some of the world’s most influential B2B organisations.

What works where in B2B?

Marketing Leader of the Year 2016: McDonald's Alistair Macrow

Marketing Leader of the Year 2016: McDonald's Alistair Macrow

We quiz the new Marketing Leader of the Year after he took the title at our Excellence Awards.

 

Marketing Leader of the Year 2016: McDonald's Alistair Macrow

Why St John's Ambulance matters to Gareth Simpson

Interview with Gareth Simpson

EVP Global Operations Director & Global Category at Leo Burnett discusses his Marketing For Good success story with St John's Ambulance.

Why St John's Ambulance matters to Gareth Simpson

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