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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Elektra Vais

Image created by The Marketing Society
Member Interview with Elektra Vais, Client Success Director at Always Be Content

Published on: 19 February 2025

The Transformative Power of Partnerships 

Insights from a Decade of Success

GEG’s collaboration with AIA
GEG’s collaboration with AIA and its growing Partner network highlights the power of strategic partnerships in delivering lasting impact enabling brands to connect meaningfully direct with customers.

Published on: 18 February 2025

How Your Digital Advertising Money Is Being Wasted

By Tomek Nowobilski

Digital Advertising - Source Canva metamorworks from Getty Images Pro
Digital advertising is full of costly inefficiencies but by investing in fraud detection, transparent reporting, meaningful KPIs, better data utilisation, and strategic automation oversight, marketers can make every dollar spent, count.

Published on: 18 February 2025

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Case studies

2011: Depaul UK, Marketing on a Shoestring - Case Study

Depaul UK, Marketing on a Shoestring

Depaul UK, Marketing on a Shoestring

A small charity which helps disadvantaged young people used a clever phone app to form strong bonds with an elusive audience.

Key insights

  • A ground...

Published on: 1 February 2013

2012: Lafarge Cement, sustainable consumption - Case Study

Marketing for Sustainable Consumption

Lafarge Cement logo

 

Executive Summary 

Lafarge is the market‐leader in cement manufacturer and holds top‐ranking positions in aggregates and concrete.


Whilst cement and...

Published on: 1 February 2013

2012: Kraft Kenco, Brand Extension - Case Study

Kraft Kenco, Brand Extension

Kenco coffee logo

Executive Summary

This submission shows how Kenco revolutionised the coffee aisle with a brand extension that not only built on Kenco’s credentials and...

Published on: 4 January 2013

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Podcasts

Vanessa Barboni Hallik on designing a sustainable fashion future

What does it take to walk away from a successful career in Investment banking? Today I’m speaking with Vanessa Barboni Hallik, founder and CEO of Another... https://podcasts.marketingsociety.com/episode/vanessa-barboni-hallik-on-designing-a-sustainable-fashion-future 34:52 Tue, 24 Aug 2021 13:49:00 +0000
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Videos

Ruth Rowan on what we can learn from Hong Kong

Ruth Rowan at our Fellows 2016

Ruth Rowan on what Londoners can learn from Hong Kong marketers

Ruth Rowan on what we can learn from Hong Kong

Robert Moberly on the importance of design

Robert Moberly at our Fellows 2016

Robert Moberly talks design and brand relevance at our Fellows Cocktail Party 2016.

Robert Moberly on the importance of design

David Pearson talks technology at our Fellows

David Pearson at our Fellows 2016

David Pearson at our Fellows Cocktail Party 2016

David Pearson talks technology at our Fellows

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