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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member interview with Paul Viviers

Member Interview with Paul Viviers, Lead Evangelist and Head of Sales and Marketing

PopPulse: The Crisis Hangover

Leo Burnett reveal findings from the third wave of PopPulse, their groundbreaking research connecting brands with the real feelings of people across Britain.

Member Interview with Andy Powell

Member Interview with Andy Powell, Co-Founder & CEO, Conscious Media FZ-L.L.C

Case studies

2011: giffgaff, Launching New Brands - Case Study

giffgaff, Launching New Brands

O2 created an iconoclastic new brand to capture a digitally-savvy audience who rejected traditional network operators.

Key insights

A powerful mix of...

2011: Walkers, Creating Loyal Relationships - Case Study

Walkers, Creating Loyal Relationships

Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers deeply involved in product development.

Ke...

2011: Yeo Valley Organic, Marketing Communications - Case Study

Yeo Valley Organic, Marketing Communications

A sparkling and innovative campaign transformed what had been a somewhat worthy and niche organic dairy brand into a brand megastar.

Key insights

Yeo...

Podcasts

How Early Career Setbacks Can be Helpful

What doesn't kill you makes you stronger? Dan and Akin go back and forth over a research paper that proves the old adage correct. It is possible, probable even... https://podcasts.marketingsociety.com/episode/how-early-career-setbacks-can-be-helpful 37:16 Wed, 08 Sep 2021 10:45:00 +0000

Alchemy in the Workplace - with Rory Sutherland

Rory Sutherland is Vice Chairman, and heads up the Behavioural Science Practice, at Ogilvy UK. In this weeks episode he shares stories about the power of... https://podcasts.marketingsociety.com/episode/alchemy-in-the-workplace-with-rory-sutherland 48:03 Fri, 03 Sep 2021 06:00:00 +0000

Achieving Sustainable Business with Philip Kotler, Author, Professor - Father of Modern Marketing

When Philip Kotler signed up to our https://guava-grasshopper-8cyk.squarespace.com/Manifesto (Sustainable Marketer Manifesto) - we were absolutely thrilled to... https://podcasts.marketingsociety.com/episode/philipkotlersustainablebusiness 34:05 Thu, 02 Sep 2021 07:00:00 +0000

Videos

Do you sometimes feel a little overwhelmed by the future, the speed of change, the possibilities of tech tomorrow? We haven’t even started yet.