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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Abu Dhabi – Greening the world, one brand at a time

By Marwa Kaabour

How Abu Dhabi's biggest brands are fully committed to sustainability and environmental protection contributing to the city’s on going environmental agenda.

The Changemakers Impact Conference | Review | Scotland

By Rohan Lightfoot

Read the review by Rohan Lightfoot, Founder of Signal Consulting, who joined us at the first ever Changemakers Conference in Scotland.

Member interview with Jane Margetts

Member Interview with Jane Margetts, Marketing Director, Restore Information Management

Case studies

2012: Twinings - Brand Revitalisation - Case Study

Twinings, Brand Revitalisation

Twinings has long been seen as a quality tea.

But most people would only consider drinking it on special occasions.

We needed to convince existing, occasional...

Something thought provoking - By the way you're chewing a basketball

Challenger Project looks at Peppersmith

The new gum brand, has turned the confectionary market on its head.

We’re always on the lookout for new brands that are trying to make a big difference and we...

2012: Burness, How Burness became a different type of law firm, Excellence - Case Study

Burness, How Burness became a different type of law firm

Précis

Coming out of a difficult transitional period, and in a crowded sector with little differentiation, Burness faced the added challenge of a recession...

Podcasts

Why direct mail can be a Shiny New Object in marketing | Sam Dolan from Aunt Bessie's

On the Shiny New Object podcast, Samantha Dolan, Head of Marketing at Aunt Bessie's, talks about her plans to resurrect direct mail for marketing campaigns.... https://podcasts.marketingsociety.com/episode/why-direct-mail-can-be-a-shiny-new-object-in-marketing-sam-dolan-from-aunt-bessies 23:34 Fri, 17 Sep 2021 11:00:00 +0000

Esports Economics #1

This is the first in a new Unofficial Partner series looking at the business of esports, in collaboration with Nielsen Sports, the world’s leading source of... https://podcasts.marketingsociety.com/episode/esports-economics-1 46:18 Tue, 14 Sep 2021 14:57:00 +0000

Lead from the Heart : For outstanding results with Roxann Linton

Roxann Linton is the CEO at FHC, one of the biggest credit union in Jamaica. Since taking the helm, she’s turned the company around from a financial deficit of... https://podcasts.marketingsociety.com/episode/lead-from-the-heart-for-outstanding-results-with-roxann-linton 40:43 Tue, 14 Sep 2021 06:00:00 +0000

Videos

April Fools Day is used by advertisers across the world but it has become a bit of a tired and predictable formula.