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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Connect the Dots – Now and Next

A The Digital Day Scotland review

By Josephine Canning

Digital Day Scotland 2024
Josephine Canning, Junior Marketing Manager at Equator shares her key takeaways from our 10th annual The Digital Day Scotland

Published on: 3 May 2024

Member Interview With Shereen Aggour

Source and credit: Shereen
Member Interview with Shereen Aggour, Brand Growth Strategist.

Published on: 3 May 2024

How are you? I love you. Thank you

A review of The Annual Lecture 2024

Source and Credit: Baz london
We were enlightened with history, data, opportunities and amazing examples of AI usage or applications today

Published on: 2 May 2024

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Case studies

2008: Dulux, Global Branding: Case Study

Dulux, Global Branding

Global Branding | Dulux

Snapshot

By rethinking its approach to cultural differences and finding common ground in the regenerative power of colour, Dulux became a truly global brand.

Ke...

Published on: 6 April 2012

2007: Channel 4, Social Marketing - Case Study

Channel 4, Social Marketing

Channel 4 | Social Marketing

Snapshot

The compelling combination of a culinary icon and a social marketing campaign triggered the start of a food revolution.

Key insights

  • An inspired...

Published on: 9 March 2012

2007: Magners, Launching New Brands - Case Study

Magners, Launching New Brands

Magners | Launching New Brands

Magners defied industry analysts’ negative views of the potential of the cider market with the successful launch of its new cider brand in the UK, which...

Published on: 6 March 2012

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Podcasts

Systems Thinking and Interconnectedness with Dr Alex Mifsud, Consultant, Senior Lecturer, Education for Sustainable Development

“Get out of your comfort zone - educate yourself to raise your head above the parapet and understand the wider issues and the interconnectedness - because once... https://podcasts.marketingsociety.com/episode/systems-thinking-and-interconnectedness-with-dr-alex-mifsud-consultant-senior-lecturer-education-for-sustainable-development 38:54 Mon, 20 Sep 2021 11:19:00 +0000

Esports Economics #1

This is the first in a new Unofficial Partner series looking at the business of esports, in collaboration with Nielsen Sports, the world’s leading source of... https://podcasts.marketingsociety.com/episode/esports-economics-1 46:18 Tue, 14 Sep 2021 14:57:00 +0000
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Videos

"Women Should Not Be Worth Less" - Women's Centre - Switzerland

"Women Should Not Be Worth Less"
To highlight the inequality that women earn up to 20% less than men in equivalent roles and with the same training a campaign was created.
 

"Women Should Not Be Worth Less" - Women's Centre - Switzerland

#WhatIReallyReallyWant

#WhatIreallyReallyWant

From equal pay to an end to child marriage, the UN’s Project Everyone is encouraging women everywhere to speak up

#WhatIReallyReallyWant

An interview with Sir John Hegarty and Peter Fincham

An interview with Sir John Hegarty

Two rockstars from programmes and advertising explore the state of creativity on TV, the trends to watch and what they mean for the creative process.

An interview with Sir John Hegarty and Peter Fincham

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