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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Under the Spotlight with Sir Martin Sorrell at Cannes 2024

Sir Martin Sorrell Sundowner session in Cannes 2024
Insights and anecdotes from an intimate conversation with a true titan of our industry.

Published on: 20 August 2024

Member Interview with Rohan Lightfoot

SOURCE AND CREDIT - Rohan Lightfoot
Member Interview with Rohan Lightfoot, Founder of Signal Consulting

Published on: 15 August 2024

Member Interview with Philip Chau

source and credit philip
Member Interview with Philip Chau, Regional Director, Marketing Performance & Operations, Asia.

Published on: 14 August 2024

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Case studies

2008: Dulux, Global Branding: Case Study

Dulux, Global Branding

Global Branding | Dulux

Snapshot

By rethinking its approach to cultural differences and finding common ground in the regenerative power of colour, Dulux became a truly global brand.

Ke...

Published on: 6 April 2012

2007: Channel 4, Social Marketing - Case Study

Channel 4, Social Marketing

Channel 4 | Social Marketing

Snapshot

The compelling combination of a culinary icon and a social marketing campaign triggered the start of a food revolution.

Key insights

  • An inspired...

Published on: 9 March 2012

2007: Magners, Launching New Brands - Case Study

Magners, Launching New Brands

Magners | Launching New Brands

Magners defied industry analysts’ negative views of the potential of the cider market with the successful launch of its new cider brand in the UK, which...

Published on: 6 March 2012

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Podcasts

Systems Thinking and Interconnectedness with Dr Alex Mifsud, Consultant, Senior Lecturer, Education for Sustainable Development

“Get out of your comfort zone - educate yourself to raise your head above the parapet and understand the wider issues and the interconnectedness - because once... https://podcasts.marketingsociety.com/episode/systems-thinking-and-interconnectedness-with-dr-alex-mifsud-consultant-senior-lecturer-education-for-sustainable-development 38:54 Mon, 20 Sep 2021 11:19:00 +0000
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Videos

Atom Bank's Anthony Thomson on brand relevancy

Atom Bank's Anthony Thomson at our Fellows Cocktail Party 2016

Atom Bank's Anthony Thomson on brands staying relevant at our Fellows Cocktail Party.

Atom Bank's Anthony Thomson on brand relevancy

April Fools' Day - BMW - New Zealand

April Fools' Day

April Fools Day is used by advertisers across the world but it has become a bit of a tired and predictable formula.

April Fools' Day - BMW - New Zealand

Crawford Hollingworth talks behavioural economics

Crawford Hollingworth at our Fellows Party

Crawford Hollingworth on behavioural economics at our Fellows Cocktail Party.

Crawford Hollingworth talks behavioural economics

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