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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Gen Alpha Just Wants to Be Famous?!

By Pia de Malherbe

Forget Gen Z, marketers now need to shift their focus to the next generation who have never know anything other than digital: Gen Alpha. 10 Days Pia de Malherbe explains who they are, what's important to them and how brands can stay relevant.

Member Interview with Mark Hull

Member Interview with Mark Hull, Chief Marketing Officer, Once or Twice

Understanding Scope 3 Emissions: A New Frontier for Businesses

By Richard Simpson

As the importance of sustainability grows, the concept of Scope 3 emissions (indirect emissions from an organisation's value chain) deserves our attention, Richard Simpson explains why.

Case studies

2013 highly commended: Mondelez Philadephia/Cadbury, Brand Extension - case study

2013 highly commended: Brand Extension

Revolutionising cheese

This submission shows how Philadelphia revolutionised the cheese aisle with a brand extension that not only built on Philadelphia’s...

2012: Thorntons, Teamwork Award - Case Study

Thorntons, Teamwork Award

Business objectives:

1. Creating wonder and raising awareness of the Thorntons brand amongst new and lapsed customers, reestablishing Thorntons relevancy and...

2012: ASOS, Mobile Marketing - Case Study - Highly commended

Asos, Mobile Marketing

Executive summary
ASOS Savvy Sunday was our flagship campaign for the Christmas period, building momentum and excitement within our busiest retail season. Each...

Podcasts

Lead from the Heart : For outstanding results with Roxann Linton

Roxann Linton is the CEO at FHC, one of the biggest credit union in Jamaica. Since taking the helm, she’s turned the company around from a financial deficit of... https://podcasts.marketingsociety.com/episode/lead-from-the-heart-for-outstanding-results-with-roxann-linton 40:43 Tue, 14 Sep 2021 06:00:00 +0000

How Early Career Setbacks Can be Helpful

What doesn't kill you makes you stronger? Dan and Akin go back and forth over a research paper that proves the old adage correct. It is possible, probable even... https://podcasts.marketingsociety.com/episode/how-early-career-setbacks-can-be-helpful 37:16 Wed, 08 Sep 2021 10:45:00 +0000

Alchemy in the Workplace - with Rory Sutherland

Rory Sutherland is Vice Chairman, and heads up the Behavioural Science Practice, at Ogilvy UK. In this weeks episode he shares stories about the power of... https://podcasts.marketingsociety.com/episode/alchemy-in-the-workplace-with-rory-sutherland 48:03 Fri, 03 Sep 2021 06:00:00 +0000

Videos

Brand Learning caught up with Ian Cranna, Vice-president Marketing and Category EMEA Starbucks, who shared the importance of purpose and how it permeates the

Starbucks' Ian Cranna on why purpose is so important

Award winning Director Jane Campion to highlight the need for systems to better support women.

"#equalfuture" - ANZ Australia

AMV BBDO's Ian Pearman on changing brands at our Fellows Cocktail Party 2016.