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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Diageo's ground breaking paper bottle trials

Harnessing pioneering new packaging technology

By Michelle Atkinson

Diageo approved image
Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

Published on: 5 November 2024

The Changemakers Impact Conference | Review | Scotland

By Carol Hu

By Carol Hu

Source: Digital Triangle Creative
Carol Hu, Marketing Manager at Rationale shares her insights and memorable moments from the Scotland Changemakers Conference.

Published on: 4 November 2024

A sustainable future for Marketing

By Richard Bleasdale

Source Pexels Credit Lena Heckendorn
The existential opportunity has arisen for Marketing to transform its own future. And to use its many powers to help us all change and navigate to a better place and time

Published on: 2 November 2024

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Case studies

2012: Thinkbox, Marketing Communications - Case Study

Thinkbox, Marketing Communications

Thinkbox changed perceptions of the TV advertising medium by persuading a particularly cynical industry audience about its value.

Key insights

  • Thinkbox...

Published on: 11 December 2012

2012: Digital Consumer Insight

2012: Digital Consumer Insight

Digital Health

Executive summary

Welcome to the November edition of Digital Consumer Health Insight.

This month we are continuing to see an accelerating stream of new...

Published on: 10 December 2012

2012: McDonald’s, Brand Revitalisation - Case Study

McDonald’s, Brand Revitalisation

How a massive overhaul of every part of the UK business won the brand renewed public affection and led to record-beating sales.

Key insights

  • McDonald’s...

Published on: 13 November 2012

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Podcasts

Values for a Life Economy with Kim Polman

This weeks guest is Kim Polman, Co-Founder and Chair of Reboot the Future. She inspired Katz to build the Imaginal Leadership story into the core of the bible... https://podcasts.marketingsociety.com/episode/values-for-a-life-economy-with-kim-polman 35:18 Thu, 23 Sep 2021 06:00:00 +0000

How Being Paid By the Hour Effects Our Evaluation of Time

How much are you worth per hour? If you need a calculator to figure that out, then stop, you might be one of fortunate ones, and not for reasons you might think... https://podcasts.marketingsociety.com/episode/how-being-paid-by-the-hour-effects-our-evaluation-of-time 32:04 Wed, 22 Sep 2021 11:32:00 +0000
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Videos

Ruth Rowan on what we can learn from Hong Kong

Ruth Rowan at our Fellows 2016

Ruth Rowan on what Londoners can learn from Hong Kong marketers

Ruth Rowan on what we can learn from Hong Kong

Robert Moberly on the importance of design

Robert Moberly at our Fellows 2016

Robert Moberly talks design and brand relevance at our Fellows Cocktail Party 2016.

Robert Moberly on the importance of design

David Pearson talks technology at our Fellows

David Pearson at our Fellows 2016

David Pearson at our Fellows Cocktail Party 2016

David Pearson talks technology at our Fellows

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