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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Remembering Tim Ambler

The Lucky Marketeer and Marketing Innovator

By Hugh Burkitt

Remembering Tim Ambler
Our former Chief Executive, Hugh Burkitt reflects on Tim's life and career in this appreciation

Published on: 30 August 2024

In Memory of a Marketing Man

In memoriam to Tim Ambler

By Michael Bayler

In memoriam to Tim Ambler
On the news of his death, Michael Bayler reflects on the impact Fellow of The Marketing Society, Tim Ambler had on the marketing profession.

Published on: 30 August 2024

Member Interview with Sylvia Assumpcao

source and credit - Sylvia Assumpcao
Member Interview with Sylvia Assumpcao, Senior Director, Brand Marketing at OneStream Software

Published on: 22 August 2024

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Case studies

2008: Keep Britain Tidy, Social Marketing: Case Study

Keep Britain Tidy, Social Marketing

Social Marketing | Keep Britain Tidy

Snapshot

Keep Britain Tidy’s campaign played on young men’s desire to appear desirable by equating dropping litter with looking like a pig.

Key insights

  • ...

Published on: 6 April 2012

2008: ICI Paints, Organising for Good Marketing - Case Study

ICI Paints, Organising for Good Marketing

Getting into Shape for Good Marketing | ICI Paints

Snapshot

A complete reorganisation of marketing capabilities helped ICI Paints become a global leader in decorative paints.

Key insights

  • With the arrival...

Published on: 6 April 2012

2008: Dulux, Marketing Communications - Case Study

Dulux, Marketing Communications

Dulux | Marketing Communications

Snapshot

A brand in danger of losing its way gave itself a makeover and brought a healthy glow to its performance.

Key insights

  • Dulux had to reposition...

Published on: 6 April 2012

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Podcasts

Values for a Life Economy with Kim Polman

This weeks guest is Kim Polman, Co-Founder and Chair of Reboot the Future. She inspired Katz to build the Imaginal Leadership story into the core of the bible... https://podcasts.marketingsociety.com/episode/values-for-a-life-economy-with-kim-polman 35:18 Thu, 23 Sep 2021 06:00:00 +0000

How Being Paid By the Hour Effects Our Evaluation of Time

How much are you worth per hour? If you need a calculator to figure that out, then stop, you might be one of fortunate ones, and not for reasons you might think... https://podcasts.marketingsociety.com/episode/how-being-paid-by-the-hour-effects-our-evaluation-of-time 32:04 Wed, 22 Sep 2021 11:32:00 +0000

Juliana Xavier on responsibly feeding the world and protecting the planet

I know that climate change is on most of your minds right now in one form or another. The IPCC report came out, and it has got us thinking about so many aspects... https://podcasts.marketingsociety.com/episode/juliana-xavier-on-responsibly-feeding-the-world-and-protecting-the-planet 41:51 Wed, 22 Sep 2021 09:33:00 +0000
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Videos

David Pearson talks technology at our Fellows

David Pearson at our Fellows 2016

David Pearson at our Fellows Cocktail Party 2016

David Pearson talks technology at our Fellows

McLaren's John Allert on staying relevant

John Allert at our Fellows 2016

McLaren's John Allert on relevant brands at our Fellows Cocktail Party 2016.

McLaren's John Allert on staying relevant

Highlights from our Best Practice Brand Showcase 2015

Award-winning brand showcase 2015

Winning brands from our Excellence Awards 2015 on what it took to achieve excellence and win. Highlights from our Best Practice Showcase 2015.

Highlights from our Best Practice Brand Showcase 2015

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