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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Love & Hate of ROI: Benchmarking Metrics that Matter

Download a copy of the APAC whitepaper

Source Ekimetrics
A new report from our partner Ekimetrics exploring marketing and media benchmarks that are reshaping the consumer brand landscape in the APAC region and beyond.

Published on: 5 November 2024

Why Asia can drive the next stage of F1’s boom

Source: williams racing approved image
With a growing worldwide fan base it's no wonder major brands are flocking to take advantage of the platform F1 offers but with just 13 based in Asia, Williams Racing believes the opportunities for growth here are huge.

Published on: 5 November 2024

The impact of stress on creativity…and vice versa

By Mark Simmonds

Source Pexels Credit Photo by Google DeepMind
Stress is bad for creativity but creativity is good for stress so what can we do to turn off the ‘bad stress’ and let creativity flourish? Plenty says Mark Simmonds.

Published on: 5 November 2024

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Case studies

2012: Kraft Kenco, Brand Extension - Case Study

Kraft Kenco, Brand Extension

Kenco coffee logo

This submission shows how Kenco revolutionised the coffee aisle with a brand extension that not only built on Kenco’s credentials and broadened its appeal, but...

Published on: 1 January 2013

2012: Asos, Social Media - Case Study - Highly Commended

2012: Asos, Social Media

Executive Summary: To publicise its Summer Sale and reward its social media base, ASOS created the digital equivalent of people camping outside a shop before...

Published on: 1 January 2013

2012: Edrington Group, Global Marketing - Case Study

Edrington Group, Global Marketing

The Famous Grouse - Global Marketing Award Winner

VISION

To make The Famous Grouse ‘FAMOUS’ for being Scotland’s No. 1 selling whisky by celebrating 30 years of brand building.

WE’RE NUMBER ONE: 1980-2010 (AND...

Published on: 1 January 2013

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Podcasts

Visual search and the future of e-commerce with Rory McEntee from Gymbox

On the latest episode of the Shiny New Object podcast, Gymbox Brand and Marketing Director Rory McEntee talks about asking for forgiveness, not permission, and... https://podcasts.marketingsociety.com/episode/visual-search-and-the-future-of-e-commerce-with-rory-mcentee-from-gymbox 28:42 Thu, 30 Sep 2021 11:39:00 +0000
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Videos

Roisin Donnelly on staying current in digital

Roisin Donnelly at our Fellows 2016

Roisin Donnelly on staying true to your consumer  at our Fellows Cocktail Party 2016.

Roisin Donnelly on staying current in digital

Maltesers look on the light side of disability

Light Side of Disability

Channel 4 has staked £1million of its commercial airtime as a prize in a major new initiative designed to encourage brands and media and creative agencies to

Maltesers look on the light side of disability

Billboard Beds - MoltyFoam - Pakistan

Billboard Beds

Many cities in Pakistan are full of labourers sleeping on pavements at night.

Billboard Beds - MoltyFoam - Pakistan

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