Cannes 2025 Spotlight
Join The Marketing Society at a series of events at Cannes
Join The Marketing Society at a series of events at Cannes
Sky+, Customer Insight
Customer insight helped Sky engage successfully with a new and hard-to-reach audience for the Sky+ brand.
Key insights
Shell, Organising for Good Marketing
A comprehensive marketing capability programme had a significant impact on Shell’s ability to attract the best people.
Key insights
More Th>n, Creating Loyal Relationships
More Th>n enjoyed a resurgence in loyalty when it offered customers their own personal contact manager.
Key insights
In India, periods remain a taboo subject and undermine women's confidence.