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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

The power of a north star - with Bold Bean Co.

By Ruth Fittock

Bold Bean Co. is one of the most exciting brands in food & drink right now, having gone from idea to national distribution in a few short years, via an...

The Changemakers Impact Conference | Review | UAE

By Ananda Shakespeare

A conference that broke away from conventional formats. The day was hosted dynamically, with a mix of engaging speakers and varied formats that kept the audience energised.

Member Interview with Warren Minde

Member Interview with Warren Minde, Director/Founder, Innovation Leap

Case studies

2012: Aviva, Cause Related Winner - Case Study

Street to School

Aviva’s global Street to School programme recognises that every child living or working on the

street should have the right to...

2012: Skipton, Customer Relationship Winner - Case Study

Skipton, Customer Relationship Winner

Customer Relationship Marketing

Skipton Financial Services Limited

Executive Summary

Investing your money is typically a long-term commitment...

2012: The Independent, i Newspaper Launch - Case Study

The Independent, i newspaper launch

SUMMARY

Despite the newspaper market’s widely reported decline, The Independent held an unshakable belief in consumer desire for quality print news. Under the...

Podcasts

Michael Jager on designing brands people actually love

What does it mean for a brand to be a living idea? Why is the humanisation of brands so important? And why do ideas with substance really matter? Today I chat... https://podcasts.marketingsociety.com/episode/michael-jager-on-designing-brands-people-actually-love 48:52 Tue, 05 Oct 2021 09:20:00 +0000

Why UGC is still shiny and new: Kellogg's Joe Harper on boosting social content for big brands

Joseph Harper, E-commerce Marketing Manager - Western Europe at the Kellogg Company, believes that big brands don't do enough with user generated content on... https://podcasts.marketingsociety.com/episode/why-ugc-is-still-shiny-and-new-kelloggs-joe-harper-on-boosting-social-content-for-big-brands 20:31 Mon, 04 Oct 2021 10:00:00 +0000

On a Learning Journey with Gary Coombe

Gary Coombe is the CEO of Gillette, PandG, a wonderfully warm human and an absolute inspiration. He has learned a lot, and made mistakes, in his 35 years with... https://podcasts.marketingsociety.com/episode/on-a-learning-journey-with-gary-coombe 34:03 Fri, 01 Oct 2021 06:00:00 +0000

Videos

Brand Learning caught up with Ian Cranna, Vice-president Marketing and Category EMEA Starbucks, who shared the importance of purpose and how it permeates the

Starbucks' Ian Cranna on why purpose is so important

Award winning Director Jane Campion to highlight the need for systems to better support women.

"#equalfuture" - ANZ Australia

AMV BBDO's Ian Pearman on changing brands at our Fellows Cocktail Party 2016.