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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Fellows interview with Jessica Myers

Image created by The Marketing Society
Fellows interview with Jessica Myers Chief Customer Officer at The Very Group.

Published on: 7 February 2025

Fellows interview with Rebecca Dibb-Simkin

image provided my rebecca
Fellows interview with Rebecca Dibb-Simkin Chief Marketing & Product Officer at Octopus Energy Group.

Published on: 6 February 2025

Fellows interview with Julie Doleman

Image provided by julie
Fellows interview with Julie Doleman, former Managing Director at Entain.

Published on: 5 February 2025

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Case studies

2011: giffgaff, Launching New Brands - Case Study

giffgaff, Launching New Brands

O2 created an iconoclastic new brand to capture a digitally-savvy audience who rejected traditional network operators.

Key insights

  • A powerful mix of...

Published on: 9 July 2012

2011: Walkers, Creating Loyal Relationships - Case Study

Walkers, Creating Loyal Relationships

Walkers, Creating Loyal Relationships

Walkers renewed flagging interest in new flavours by ripping up its brand development rule book and getting consumers deeply involved in product development.

Ke...

Published on: 9 July 2012

2011: Yeo Valley Organic, Marketing Communications - Case Study

Yeo Valley Organic, Marketing Communications

Yeo Valley Organic, Marketing Communications

A sparkling and innovative campaign transformed what had been a somewhat worthy and niche organic dairy brand into a brand megastar.

Key insights

  • Yeo...

Published on: 4 July 2012

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Podcasts

Humble Leadership: Modeling How to Grow

Dan and Akin set their sights on the workplace. More explicitly, the people in leadership positions. Why is there so much talk about humble leadership and what... https://podcasts.marketingsociety.com/episode/humble-leadership-modeling-how-to-grow 35:41 Wed, 21 Jul 2021 11:59:00 +0000

Be Transparent. Build Trust. Own It! with Leanne Lynch

Leanne Lynch is Director Of Technology and Cyber Defence at Heathrow and 100% Imaginal Leader. After working for telecoms, internet, manufacturing, FMCG she... https://podcasts.marketingsociety.com/episode/be-transparent-build-trust-own-it-with-leanne-lynch 32:02 Thu, 15 Jul 2021 06:00:00 +0000
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Videos

An interview with Sir John Hegarty and Peter Fincham

An interview with Sir John Hegarty

Two rockstars from programmes and advertising explore the state of creativity on TV, the trends to watch and what they mean for the creative process.

An interview with Sir John Hegarty and Peter Fincham

Why Restless Development matters to Gillian Singh

Interview with Gillian Singh

We recently caught up with Gillian at a panel debate session we hosted with SapientNitro, where she shared her Marketing for Good success story from working

Why Restless Development matters to Gillian Singh

Nina Bibby's leadership tips on great partnerships

Building great partnerships

We hear from Nina Bibby at our International Marketing Leaders Programme Europe 2016.

Nina Bibby's leadership tips on great partnerships

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