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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Carl Geraghty

source and credit : Carl
Member Interview with Carl Geraghty, Managing Partner, TAGR PTE LTD

Published on: 10 September 2024

Navigating the paradox of digital advertising: Is It annoying?

Source Pixabay Credit Tung Nguyen
Brands that strike the right balance between leveraging tech and maintaining a human touch will be the ones to win over consumers. Insider's innovative solutions can help brands navigate this complex space turning digital advertising challenges into opportunities for growth.

Published on: 10 September 2024

Remembering Tim Ambler

The Lucky Marketeer and Marketing Innovator

By Hugh Burkitt

Remembering Tim Ambler
Our former Chief Executive, Hugh Burkitt reflects on Tim's life and career in this appreciation

Published on: 30 August 2024

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Case studies

2009: alli, New Brands - Case Study

alli, Launching New Brands

alli, Launching New Brands

Snapshot

The company rewrote the rules of the weight loss category with the ambitious launch of a revolutionary new brand.

Key insights

  • Launching a radical...

Published on: 5 May 2012

2009: O2 Brand Extension - Case Study

O2, Brand Extension

O2 Brand Extension

Snapshot

O2 undertook an imaginative brand extension into entertainment which increased customer loyalty and helped create the world’s most popular music venue...

Published on: 5 May 2012

2008: Pedigree, Marketing Communications - Case Study

2008: Pedigree, Marketing Communications

Pedigree, Marketing Communications

A thoughtful and heart-warming campaign put Pedigree at the forefront of helping homeless dogs.

Key insights

  • • Love of dogs is at the heart of the Pedigree...

Published on: 9 April 2012

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Podcasts

How to leverage your village to give the most complete marketing service

Paul Ward is the Global CEO of Havas Studios, where he uses each individual's full set of skills to offer the best possible end-to-end marketing support to... https://podcasts.marketingsociety.com/episode/how-to-leverage-your-village-to-give-the-most-complete-marketing-service 29:20 Thu, 22 Jul 2021 11:00:00 +0000

The benefits of D2C for brands today

Seb Bardin, Head of eCommerce Marketing at Unilever, talks about how to maintain curiosity as a marketer and move with the times and trends. He is particularly... https://podcasts.marketingsociety.com/episode/the-benefits-of-d2c-for-brands-today 29:50 Thu, 22 Jul 2021 10:30:00 +0000
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Videos

'We are America' featuring John Cena

'We are America'

'Love Has No Labels' has launched its newest video, 'We Are America,' in celebration of not only...

'We are America' featuring John Cena

Creativity & Constraints: Adam Morgan and Dave Trott

Adam Morgan talks to Dave Trott

Adam Morgan asks Dave Trott for his finest example of a constraint leading to greater creativity.

Creativity & Constraints: Adam Morgan and Dave Trott

O2's Nina Bibby on how do you engage with customers as a market leader

Engaging with customers

We hear from Nina Bibby at our International Marketing Leaders Programme Europe 2016.

O2's Nina Bibby on how do you engage with customers as a market leader

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