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Latest Think Pieces

How to Thrive as a Marketing Leader in 2024

By Rachel Letham

Source and credit - canva
In this article we will explore the key strategies and mindsets that will enable marketing leaders to thrive in the face of adversity.

Accelerating Progress

Through Strategic Investment in Women

By Cristina Guida La Licata

Source and credit: TMS
Seasoned executive Cristina Guida La Licata, believes investing in women is pivotal for driving societal advancement and innovation.

Board Member Interview with Ebru Tuygun

Ebru Tuygun Headshot (permission given)

We are delighted to bring to you an interview from our new UAE board member Ebru Tuygun, Chairwoman, International Women Board of Directors.

 

What’s your...

Case studies

Podcasts

The power of knowing your values

What makes you tick? What motivates you? What really matters to you? These are some big questions. But when you really stop and think about the answers, it... https://podcasts.marketingsociety.com/episode/mallory-erickson-and-the-secret-to-fundraising 36:03 Wed, 21 Jul 2021 20:03:00 +0000

Dave Dye talks to Steve Harrison about his latest book 'Can't Sell, Won't Sell', career and whether advertising is eating itself.

When I started out, lunch with my old writer Sean would end with ‘Right, let’s shift some product’. It was irony, of course. It’s rare for creatives talk like... https://podcasts.marketingsociety.com/episode/dave-dye-talks-to-steve-harrison-about-his-latest-book-cant-sell-wont-sell-career-and-whether-advertising-is-eating-itself- 02:30:13 Wed, 21 Jul 2021 12:44:00 +0000

Videos

What happens when you find a technically savvy, creatively minded market facing an ongoing social issue?

The ‘promise’ car and 'invisible people'

Data - how to apply advanced analytics to gain deep customer insight and enabling better experiences...

Uncomfortable Breakfast: data with IBM

On Wednesday 3 February we hosted our first Uncomfortable Breakfast of the year in Dubai, discussing data with our sponsor IBM.

Moments of serendipity at an Uncomfortable Breakfast