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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Languages of Rational and Irrational

By Mark Simmonds

Source Canva
Speaking the right language at the right time to somebody who is experiencing mental ill health will help take that person in the right direction. Mental health champion Mark Simmonds explains.

Published on: 4 February 2025

Member Interview with Joyce Craddock

image provided by joyce
Member Interview with Joyce Craddock, Director for Growth, Landor Hong Kong

Published on: 3 February 2025

How Aston Martin Aramco Formula One® Team is redefining

the 3 P's: Performance, Purpose, and Partnership

By Rachel Letham

Source Aston Martin via The Marketing Society event
We round up the key insights and lessons gleaned from the Connection & Conversations event: No ordinary team: Aston Martin Aramco Formula One® Team

Published on: 30 January 2025

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Case studies

2010: Robinsons, Brand Revitalisation: Case Study

Robinsons, Brand Revitalisation

Robinsons, Brand Revitalisation

A powerful combination of integrated marketing and content creation restored the fortunes of this former market leader.

Key insights

  • With Robinsons Fruit...

Published on: 9 June 2012

2010: Waitrose, Brand Extension - Case Study

Waitrose, Brand Extension

Waitrose, Brand Extension

The food retailer’s new ‘essential’ brand saw Waitrose combine quality and value to deliver dramatic growth despite the recession.

Key insights

  • When the...

Published on: 9 June 2012

2010: Virgin Atlantic, Sustaining the Brand Promise: Case Study

Virgin Atlantic, Sustaining the Brand Promise

Virgin Atlantic, Sustaining the Brand Promise

Virgin Atlantic’s distinctive brand voice has seen the once-maverick challenger brand become one of the UK’s favourite airlines.

Key insights

  • A distinctive...

Published on: 9 June 2012

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Podcasts

RORY SUTHERLAND: PART DEUX.

It's a marketing podcast, so some subjects Rory got into were unavoidable, like the savviness of the Knesset, the carvings of Grinling Gibbons, the importance... https://podcasts.marketingsociety.com/episode/rory-sutherland-part-deux- 01:45:05 Tue, 13 Jul 2021 15:30:00 +0000
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Videos

Sir Lenny Henry on diversity in TV and advertising

Lenny Henry on diversity

Sir Lenny Henry on how advertising can play its part in the mission to get society represented in its true colours on our TV screens.

Sir Lenny Henry on diversity in TV and advertising

What works where in B2B?

What Works Where 2016

This year we canvassed the views of over 100 senior marketers and HR professionals from some of the world’s most influential B2B organisations.

What works where in B2B?

Marketing Leader of the Year 2016: McDonald's Alistair Macrow

Marketing Leader of the Year 2016: McDonald's Alistair Macrow

We quiz the new Marketing Leader of the Year after he took the title at our Excellence Awards.

 

Marketing Leader of the Year 2016: McDonald's Alistair Macrow

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