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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

In Memory of a Marketing Man

In memoriam to Tim Ambler

By Michael Bayler

In memoriam to Tim Ambler
On the news of his death, Michael Bayler reflects on the impact Fellow of The Marketing Society, Tim Ambler had on the marketing profession.

Published on: 30 August 2024

Member Interview with Sylvia Assumpcao

source and credit - Sylvia Assumpcao
Member Interview with Sylvia Assumpcao, Senior Director, Brand Marketing at OneStream Software

Published on: 22 August 2024

Under the Spotlight with Sir Martin Sorrell at Cannes 2024

Sir Martin Sorrell Sundowner session in Cannes 2024
Insights and anecdotes from an intimate conversation with a true titan of our industry.

Published on: 20 August 2024

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Case studies

2008: Keep Britain Tidy, Social Marketing: Case Study

Keep Britain Tidy, Social Marketing

Social Marketing | Keep Britain Tidy

Snapshot

Keep Britain Tidy’s campaign played on young men’s desire to appear desirable by equating dropping litter with looking like a pig.

Key insights

  • ...

Published on: 6 April 2012

2008: ICI Paints, Organising for Good Marketing - Case Study

ICI Paints, Organising for Good Marketing

Getting into Shape for Good Marketing | ICI Paints

Snapshot

A complete reorganisation of marketing capabilities helped ICI Paints become a global leader in decorative paints.

Key insights

  • With the arrival...

Published on: 6 April 2012

2008: Dulux, Marketing Communications - Case Study

Dulux, Marketing Communications

Dulux | Marketing Communications

Snapshot

A brand in danger of losing its way gave itself a makeover and brought a healthy glow to its performance.

Key insights

  • Dulux had to reposition...

Published on: 6 April 2012

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Podcasts

The power of knowing your values

What makes you tick? What motivates you? What really matters to you? These are some big questions. But when you really stop and think about the answers, it... https://podcasts.marketingsociety.com/episode/mallory-erickson-and-the-secret-to-fundraising 36:03 Wed, 21 Jul 2021 20:03:00 +0000

Dave Dye talks to Steve Harrison about his latest book 'Can't Sell, Won't Sell', career and whether advertising is eating itself.

When I started out, lunch with my old writer Sean would end with ‘Right, let’s shift some product’. It was irony, of course. It’s rare for creatives talk like... https://podcasts.marketingsociety.com/episode/dave-dye-talks-to-steve-harrison-about-his-latest-book-cant-sell-wont-sell-career-and-whether-advertising-is-eating-itself- 02:30:13 Wed, 21 Jul 2021 12:44:00 +0000

Humble Leadership: Modeling How to Grow

Dan and Akin set their sights on the workplace. More explicitly, the people in leadership positions. Why is there so much talk about humble leadership and what... https://podcasts.marketingsociety.com/episode/humble-leadership-modeling-how-to-grow 35:41 Wed, 21 Jul 2021 11:59:00 +0000
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Videos

Creative Leadership interview with Faris Yakob

Berlin School of Creative Leadership Interview
far

Last year I was invited to give the President's Lecture for the Berlin School Of Creative Leadership...

Creative Leadership interview with Faris Yakob

SK-II empowers single women in powerful viral video

SK-II empowers single women

Chinese women are under immense pressure to marry before they turn 27...

SK-II empowers single women in powerful viral video

3 great ads: chosen by Trevor Robinson OBE

3 great ads: Trevor Robinson

In this film, we hear from the brilliant Trevor Robinson, who created the award-winning Tango ads.

3 great ads: chosen by Trevor Robinson OBE

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