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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Kathryn Sloane

image provided by kathryn
Member Interview with Kathryn Sloane, Executive Managing Director APAC MEA, SGK

Published on: 29 January 2025

Giving the empty chair a voice

By Marcos Angelides

Source Canva CasPhotography from Getty Images
Thanks to AI we can now give Jeff Bezos's empty chair a voice via AI personas. While seen by many as a game-changer, its effectiveness lies in thoughtful application says Marcos Angelides.

Published on: 28 January 2025

The A to D of 2025 Trends

By Barry Fearn

The A - D of digital trends The Marketing Society
The A - D of digital trends set to influence marketing in 2025 - an in depth look at the pros and cons and how they'll affect businesses and brands.

Published on: 28 January 2025

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Case studies

2010: Sainsbury’s, Marketing Communications - Case Study

Sainsbury’s, Marketing Communications

Marketing Communications, Sainsbury’s

Sainsbury’s convincingly persuaded customers it was responding to the credit crunch by adapting an existing successful campaign for more straitened times.

Key...

Published on: 9 June 2012

2010: NHS Blood and Transplant, Customer Insight - Case Study

NHS Blood and Transplant, Customer Insight

NHS Blood and Transplant, Customer Insight

A campaign based on remarkable insights into the contradictions people feel about registering as organ donors dramatically changed attitudes to this difficult...

Published on: 9 June 2012

2010: Marks & Spencer, Marketing for Sustainable Consumption: Case Study

Marks and Spencer, Marketing for Sustainable Consumption

Marks & Spencer | Marketing for Sustainable Consumption

Marks & Spencer has put sustainability at the heart of its business.

Key insights

  • For Marks & Spencer (M&S) going green has meant not just transforming...

Published on: 6 June 2012

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Podcasts

Dave Dye talks to behavioural science boffin Rory Sutherland. (Part 1)

Every time Twitter throws up a smart take on marketing, it inevitably ends with the words '- Rory Sutherland'. Here are a few examples: “No big business idea... https://podcasts.marketingsociety.com/episode/dave-dye-talks-to-behavioural-science-boffin-rory-sutherland-part-1 01:11:30 Mon, 12 Jul 2021 12:23:00 +0000

Mobile marketing and its crucial role in customer engagement

The Marketing Technology Lead for Western Europe at Reckitt, Cicero Hennemann is, in his words, “the tech guy.” His career covers lots of different technology... https://podcasts.marketingsociety.com/episode/mobile-marketing-and-its-crucial-role-in-customer-engagement 28:42 Fri, 09 Jul 2021 09:00:00 +0000
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Videos

Why St John's Ambulance matters to Gareth Simpson

Interview with Gareth Simpson

EVP Global Operations Director & Global Category at Leo Burnett discusses his Marketing For Good success story with St John's Ambulance.

Why St John's Ambulance matters to Gareth Simpson

Beyond the hood or corporate office

Beyond the hood or corporate office

At the time it was a bold move into the diversity space for the company: while Michael Jordan may have been the greatest basketball player of all time, he wa

Beyond the hood or corporate office

Dave Henderson's 3 great ads he had nothing to do with

Three great ads - David Henderson

Watch Dave Henderson, The Mullen Lowe Chief Creative Officer discuss his top 3 ads he had nothing to do with.

Dave Henderson's 3 great ads he had nothing to do with

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