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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Rohan Lightfoot

SOURCE AND CREDIT - Rohan Lightfoot
Member Interview with Rohan Lightfoot, Founder of Signal Consulting

Published on: 15 August 2024

Member Interview with Philip Chau

source and credit philip
Member Interview with Philip Chau, Regional Director, Marketing Performance & Operations, Asia.

Published on: 14 August 2024

What is going on with Britain’s heartland

and why it should matter to every marketer

Source Pixabay Credit Peggy und Marco Lachmann-Anke
Going beyond vast data sets that show the challenges the UK faced to understand how people were really feeling.

Published on: 7 August 2024

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Case studies

2008: Dulux, Global Branding: Case Study

Dulux, Global Branding

Global Branding | Dulux

Snapshot

By rethinking its approach to cultural differences and finding common ground in the regenerative power of colour, Dulux became a truly global brand.

Ke...

Published on: 6 April 2012

2007: Channel 4, Social Marketing - Case Study

Channel 4, Social Marketing

Channel 4 | Social Marketing

Snapshot

The compelling combination of a culinary icon and a social marketing campaign triggered the start of a food revolution.

Key insights

  • An inspired...

Published on: 9 March 2012

2007: Magners, Launching New Brands - Case Study

Magners, Launching New Brands

Magners | Launching New Brands

Magners defied industry analysts’ negative views of the potential of the cider market with the successful launch of its new cider brand in the UK, which...

Published on: 6 March 2012

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Podcasts

Be Transparent. Build Trust. Own It! with Leanne Lynch

Leanne Lynch is Director Of Technology and Cyber Defence at Heathrow and 100% Imaginal Leader. After working for telecoms, internet, manufacturing, FMCG she... https://podcasts.marketingsociety.com/episode/be-transparent-build-trust-own-it-with-leanne-lynch 32:02 Thu, 15 Jul 2021 06:00:00 +0000
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Videos

Advertising Week Asia: day 1 and 2 highlights

Advertising Week Asia

Highlights from Day 1 and 2 of Advertising Week Asia 2016, Tokyo, Japan.

Advertising Week Asia: day 1 and 2 highlights

Etihad reimagines travel with VR and Nicole Kidman

Etihad, VR and Nicole Kidman

Since appointing Hollywood actress Nicole Kidman as its brand ambassador last year...
 

Etihad reimagines travel with VR and Nicole Kidman

Prime Minister Justin Trudeau tries to lure more Americans to Canada

Trudeau and tourism

To attract more U.S.

Prime Minister Justin Trudeau tries to lure more Americans to Canada

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