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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Abdullah Aziz

source and credit abdullah
Member Interview with Abdullah Aziz Regional Senior Marketing Manager at Agthia LLC

Published on: 14 June 2024

What brands can learn about customer obsession

From an airport lounge

By Ruth Fittock

Source Unsplash: Credit Elizabeth Dunne
Virgin Atlantic is well known for it’s exceptional customer service, learn about the secrets and strategies behind their best-in-class approach to customers.

Published on: 11 June 2024

Member interview with Tyrone Gracias

source and credit tyrone
Member Interview with Tyrone Gracias Head of Laundry Marketing at Henkel  

Published on: 11 June 2024

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Case studies

Podcasts

RORY SUTHERLAND: PART DEUX.

It's a marketing podcast, so some subjects Rory got into were unavoidable, like the savviness of the Knesset, the carvings of Grinling Gibbons, the importance... https://podcasts.marketingsociety.com/episode/rory-sutherland-part-deux- 01:45:05 Tue, 13 Jul 2021 15:30:00 +0000

Dave Dye talks to behavioural science boffin Rory Sutherland. (Part 1)

Every time Twitter throws up a smart take on marketing, it inevitably ends with the words '- Rory Sutherland'. Here are a few examples: “No big business idea... https://podcasts.marketingsociety.com/episode/dave-dye-talks-to-behavioural-science-boffin-rory-sutherland-part-1 01:11:30 Mon, 12 Jul 2021 12:23:00 +0000
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Videos

Direct Line's Paul Geddes in conversation with Martin Glenn

CEO Conversation with Paul Geddes

Society President - and CEO of The FA - Martin Glenn, interviewed CEO of Direct Line, Paul Geddes, in the latest for our CEO Conversation series.

Direct Line's Paul Geddes in conversation with Martin Glenn

Boring Brexit campaigns should take a leaf out of the Green Party's book

Boring Brexit campaigns should take a leaf out of the Green Party's book

It’s rare that a party political broadcast – traditionally one of the most humdrum of creative confections – meets near universal praise...

Boring Brexit campaigns should take a leaf out of the Green Party's book

McDonald’s Taiwan ‘coming out’ ad shows brave work

Brave work does exist in Asia

Leo Burnett’s recent ad for McDonald’s in Taiwan, in which a boy reveals his homosexuality to his father at a McCafé...

McDonald’s Taiwan ‘coming out’ ad shows brave work

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