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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

One Thing Leads to Another: The Marketing Attention Rub

marketreach
As we navigate the ever-evolving landscape of consumer attention, understanding the "attention rub" could be the key to creating more effective, integrated marketing campaigns.

Published on: 7 August 2024

Brand Valuation

By David Haigh

David Haigh Fellow of The Marketing Society
Brand valuation is a powerful tool connecting marketing and finance, enabling marketers to quantify and leverage brand value for strategic advantage. Understanding and applying its principles is key for long-term growth and brand equity.

Published on: 6 August 2024

Managing Disagreement Within Your Team

By Patrick Barwise

Patrick Barwise Fellow of The Marketing Society
A top performing marketing team manages to combine a high level of substantive conflict (open discussion about the issues) with a low level of emotional, interpersonal conflict. As a team leader, here's how you can help achieve this.

Published on: 6 August 2024

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Case studies

2007: KFC, Brand Revitalisation: Case Study

KFC, Brand Revitalisation

Brand Revitalisation | KFC

A powerful combination of product development and inspired marketing that was true to the brand...

Published on: 6 March 2012

2007: ebookers, Global Branding - Case Study

ebookers, Global Branding

ebookers | Global Branding

Snapshot

An innovative approach to uncovering consumer insights helped the revitalised brand reposition itself seamlessly across Europe.

Key insights

  • The...

Published on: 6 March 2012

2007: BT Business, Customer Insight - Case Study

BT Business, Customer Insight

BT Business | Customer Insight

A simple insight, articulated in a fully-integrated campaign, ‘Do what you do best’, revitalised BT Business and put it firmly on the SME map.

Key insights
•...

Published on: 6 March 2012

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Podcasts

RORY SUTHERLAND: PART DEUX.

It's a marketing podcast, so some subjects Rory got into were unavoidable, like the savviness of the Knesset, the carvings of Grinling Gibbons, the importance... https://podcasts.marketingsociety.com/episode/rory-sutherland-part-deux- 01:45:05 Tue, 13 Jul 2021 15:30:00 +0000

Dave Dye talks to behavioural science boffin Rory Sutherland. (Part 1)

Every time Twitter throws up a smart take on marketing, it inevitably ends with the words '- Rory Sutherland'. Here are a few examples: “No big business idea... https://podcasts.marketingsociety.com/episode/dave-dye-talks-to-behavioural-science-boffin-rory-sutherland-part-1 01:11:30 Mon, 12 Jul 2021 12:23:00 +0000
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Videos

Manifesto for Marketing Leadership: 2016 launch

Manifesto for Marketing: 2016 launch

Led by Steve Radcliffe, we launched our Manifesto for Marketing Leadership

Manifesto for Marketing Leadership: 2016 launch

How McDonald's turned social conversations into stories

McDonald's and stories

To launch the new product Chicken Fillet ala King, McDonald’s Philippines used social listening to see which trends they can ride...

How McDonald's turned social conversations into stories

Direct Line's Paul Geddes in conversation with Martin Glenn

CEO Conversation with Paul Geddes

Society President - and CEO of The FA - Martin Glenn, interviewed CEO of Direct Line, Paul Geddes, in the latest for our CEO Conversation series.

Direct Line's Paul Geddes in conversation with Martin Glenn

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