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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Top 9 Marketing Trends 2025

Fancy Wearing Day-Jamas?

By Martin Krajniak

The Marketing Society Triad Member Content
Nine key trends are set to shape marketing in 2025 but rather than chasing each one down select only those that genuinely align with your own brand's DNA

Published on: 28 January 2025

Self reflection is the key to great leadership

By Anni Townend

Image by u_jen0vhv5i3 from Pixabay
Leadership thrives on reflection and understanding our strengths, knowing what we are like at our best and helping others to be their best, as Anni Townend explains.

Published on: 28 January 2025

Member interviw with Nawaf Rajeh

Image provided by nawaf
Member Interview with Nawaf Rajeh, Development & Innovation Marketing Senior Director at Diriyah Company

Published on: 24 January 2025

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Case studies

2010: Marks & Spencer, Sustaining the Brand Promise - Case Study

Marks & Spencer, Sustaining the Brand Promise

Marks & Spencer | Sustaining the Brand Promise

The determination of Marks & Spencer to hold fast to its message of quality through both the good and bad times reinforced the brand’s premium positioning and...

Published on: 6 June 2012

2010: Hovis, Brand Revitalisation - Case Study

Hovis, Brand Revitalisation

Brand Revitalisation | Hovis

Snapshot

A powerful and consistent marketing campaign brought a languishing brand back to life.

Key insights

  • Mounting a well-coordinated, carefully...

Published on: 6 June 2012

2010: Harlequins, Marketing Communications - Case Study

Harlequins, Marketing Communications

Marketing Communications | Harlequins

Snapshot

Despite a tight budget a clever marketing campaign attracted a sell-out crowd for a Harlequins match that has turned into a brand in its own right.

Key...

Published on: 6 June 2012

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Podcasts

Corporate Social Responsibility is Not Public Relations - Sangeeta Waldron

Having read Sangeeta’s latest book, Corporate Social Responsibility is Not Public Relations - we were keen to invite her to the show. Sangeeta features a number... https://podcasts.marketingsociety.com/episode/corporate-social-responsibility-is-not-public-relations-sangeeta-waldron 29:47 Thu, 08 Jul 2021 07:15:00 +0000

Apply Common Sense with Sir John Timpson

Sir John Timpson has proved that CREATE Leadership absolutely works. Timpson is the UK’s biggest retail service provider with 5,600 colleagues, 2,000 stores... https://podcasts.marketingsociety.com/episode/apply-common-sense-with-sir-john-timpson 35:51 Thu, 08 Jul 2021 06:00:00 +0000

Sport Marketing's Big Picture

This episode of Unofficial Partner is the first of a series in which we look at sports market through the lens of one of the biggest media and marketing... https://podcasts.marketingsociety.com/episode/sports-marketings-big-picture 45:58 Wed, 07 Jul 2021 16:08:00 +0000
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Videos

'We are America' featuring John Cena

'We are America'

'Love Has No Labels' has launched its newest video, 'We Are America,' in celebration of not only...

'We are America' featuring John Cena

Creativity & Constraints: Adam Morgan and Dave Trott

Adam Morgan talks to Dave Trott

Adam Morgan asks Dave Trott for his finest example of a constraint leading to greater creativity.

Creativity & Constraints: Adam Morgan and Dave Trott

O2's Nina Bibby on how do you engage with customers as a market leader

Engaging with customers

We hear from Nina Bibby at our International Marketing Leaders Programme Europe 2016.

O2's Nina Bibby on how do you engage with customers as a market leader

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