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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Rituals, Brands, and Human Connection

Key insights from our Global Conversation with MSQ

By Rachel Letham

The Marketing Society MSQ Rituals
The intersection of personal wellness and brand strategy provided fascinating insights in our latest Global Conversation event

Published on: 22 January 2025

Member Interview with Cigdem Oztabak

Photo provided by Cigdem
Member Interview with Cigdem Oztabak, CMO, Pirix.co

Published on: 22 January 2025

Transforming Your Brand: Why Real Change Starts with People, Not Just Processes

Transformation 21CenturyBrands
In a world of constant change, where organisations are tasked with "transforming while performing" as marketers we are uniquely equipped to drive that transformation as TwentyFirstCenturyBrand explains.

Published on: 21 January 2025

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Case studies

2010: Change4Life, Launching New Brands: Case Study

Change4Life, Launching New Brands

Launching New Brands | Change4Life

Snapshot

The Change4Life brand was developed to target childhood obesity and promote a healthier lifestyle and has already made a measurable difference in...

Published on: 6 June 2012

2010: British Gas, Brand Revitalisation: Case Study

British Gas, Brand Revitalisation

British Gas - Brand Revitalisation

Snapshot

The UK’s leading energy supplier turbo-charged its brand performance by going back to customer basics and rising above price-led promotions.

Key...

Published on: 6 June 2012

2010: Aviva, Global Branding: Case Study

Aviva, Global Branding

Aviva, Global Branding

Snapshot

Aviva successfully managed a massively complex crossborder rebranding programme to fulfil its ambitious vision of strengthening its bond with customers...

Published on: 5 June 2012

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Podcasts

Saving time without sacrificing the personal touch: GoDaddy's Adam Palmer on using Loom

Adam Palmer is the Director for Creative Production Ops at GoDaddy. He believes strongly in challenging the status quo, finding new and better ways to avoid... https://podcasts.marketingsociety.com/episode/saving-time-without-sacrificing-the-personal-touch-godaddys-adam-palmer-on-using-loom-for-business-communication 28:42 Sat, 03 Jul 2021 09:00:00 +0000

Do Something Scary Every Day with Julie Doleman

Julie Doleman is the Managing Director of Global Expansion at Experian - and an unstoppable force of nature. She moved from California to the UK a decade ago... https://podcasts.marketingsociety.com/episode/do-something-scary-every-day-with-julie-dorman 29:33 Thu, 01 Jul 2021 06:00:00 +0000
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Videos

Creative Leadership interview with Faris Yakob

Berlin School of Creative Leadership Interview
far

Last year I was invited to give the President's Lecture for the Berlin School Of Creative Leadership...

Creative Leadership interview with Faris Yakob

SK-II empowers single women in powerful viral video

SK-II empowers single women

Chinese women are under immense pressure to marry before they turn 27...

SK-II empowers single women in powerful viral video

3 great ads: chosen by Trevor Robinson OBE

3 great ads: Trevor Robinson

In this film, we hear from the brilliant Trevor Robinson, who created the award-winning Tango ads.

3 great ads: chosen by Trevor Robinson OBE

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