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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Part 2: Q&A with our Global Awards Judges

By Rachel Letham

The Marketing Society Global Awards 2025
Our 2025 Awards judges turn their attention to the future and answer our questions on the latest challenges, opportunities and why they're proud to be marketers.

Published on: 21 January 2025

The Marketing Leaders Programme 2025: A Q&A

Brave, Bold and Generous Marketing Leadership

By Rachel Letham

The Marketing Leaders Programme 2025
To mark 21 years of MLP, the programme has undergone a vital refresh. Rachel Letham asks Anni Townend about the changes and how they will benefit the next cohort of delegates

Published on: 21 January 2025

Leveraging AI-Generated Folklore to Create Authentic Brand Narratives

By Cigdem Oztabak

Artificial Intelligence as a Cultural Storyteller Source Cigdem Oztabak
Using AI to blend cultural traditions with innovation enables brands to create narratives that resonate across generations and geographies honouring the past while anticipating the future.

Published on: 21 January 2025

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Case studies

2010: Audi, Sustaining the Brand Promise - Case Study

Audi, Sustaining the Brand Promise

Audi | Sustaining the Brand Promise

Snapshot

A consistently high standard of car marketing has turned Audi into an iconic, best-selling brand in the UK.

Key insights

  • Audi has championed...

Published on: 5 June 2012

2010: Ariel, Marketing for Sustainable Consumption, Case Study

Ariel, Marketing for Sustainable Consumption

Ariel | Marketing for Sustainable Consumption

Snapshot

Ariel’s campaign to get consumers to wash clothes at lower temperatures persuaded them that they could do something to battle climate change.

Key...

Published on: 5 June 2012

2009: UPS, Creating Loyal Relationships - Case Study

UPS, Creating Loyal Relationships

By creating an appealing desktop gadget to help its time-pressurised customers UPS successfully attracted new users.

Key insights

  • UPS needed to grow and...

Published on: 9 May 2012

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Podcasts

Man on the Moon: How NASA Leaders Enhanced the Meaningfulness of Work

Ever gone the extra 238,855 miles for your job? That's the distance from Earth to the Moon. In this episode, Dan and Akin talk about the space race and how the... https://podcasts.marketingsociety.com/episode/man-on-the-moon-how-nasa-leaders-enhanced-the-meaningfulness-of-work 47:00 Wed, 30 Jun 2021 16:23:00 +0000
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Videos

Advertising Week Asia: day 1 and 2 highlights

Advertising Week Asia

Highlights from Day 1 and 2 of Advertising Week Asia 2016, Tokyo, Japan.

Advertising Week Asia: day 1 and 2 highlights

Etihad reimagines travel with VR and Nicole Kidman

Etihad, VR and Nicole Kidman

Since appointing Hollywood actress Nicole Kidman as its brand ambassador last year...
 

Etihad reimagines travel with VR and Nicole Kidman

Prime Minister Justin Trudeau tries to lure more Americans to Canada

Trudeau and tourism

To attract more U.S.

Prime Minister Justin Trudeau tries to lure more Americans to Canada

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