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Latest Think Pieces

Good for business?

Marketing fronts up to an uncertain future

By Michael Bayler

The Marketing Society Uncomfortable Converstion
A review of our latest Uncomfortable Conversation event and a delve further into the topic: Is an uncertain future good for business?

Provocations about AI and Brand Building

By Matt Boffey

Design Bridge for The Marketing Society
As more brands adopt AI they will need to identify the best ways to track and monitor its effectiveness,​​​​​​​ while marketers must navigate the personalisation paradox

Member Interview with Andrew Garrihy

source and credit - andrew
Member Interview with Andrew Garrihy, CEO & Founder of The CMO Coach

Case studies

Podcasts

Apply Common Sense with Sir John Timpson

Sir John Timpson has proved that CREATE Leadership absolutely works. Timpson is the UK’s biggest retail service provider with 5,600 colleagues, 2,000 stores... https://podcasts.marketingsociety.com/episode/apply-common-sense-with-sir-john-timpson 35:51 Thu, 08 Jul 2021 06:00:00 +0000

Sport Marketing's Big Picture

This episode of Unofficial Partner is the first of a series in which we look at sports market through the lens of one of the biggest media and marketing... https://podcasts.marketingsociety.com/episode/sports-marketings-big-picture 45:58 Wed, 07 Jul 2021 16:08:00 +0000

Saving time without sacrificing the personal touch: GoDaddy's Adam Palmer on using Loom

Adam Palmer is the Director for Creative Production Ops at GoDaddy. He believes strongly in challenging the status quo, finding new and better ways to avoid... https://podcasts.marketingsociety.com/episode/saving-time-without-sacrificing-the-personal-touch-godaddys-adam-palmer-on-using-loom-for-business-communication 28:42 Sat, 03 Jul 2021 09:00:00 +0000

Videos

Guinness is introducing a new beer created for the next generation of Guinness drinkers – Guinness Africa Special...

Creative Works: Guinness Africa 'Alive Inside'

What happens when you find a technically savvy, creatively minded market facing an ongoing social issue?

The ‘promise’ car and 'invisible people'

Data - how to apply advanced analytics to gain deep customer insight and enabling better experiences...

Uncomfortable Breakfast: data with IBM