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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Influencer marketing: The double-edged sword

By Jeremy Stern

Top tips for successful influencer marketing: why brands need to be ensure influencer campaigns are run properly to avoid negative impact.

Connect the Dots – Now and Next

A The Digital Day Scotland review

By Josephine Canning

Josephine Canning, Junior Marketing Manager at Equator shares her key takeaways from our 10th annual The Digital Day Scotland

How are you? I love you. Thank you

A review of The Annual Lecture 2024

We were enlightened with history, data, opportunities and amazing examples of AI usage or applications today

Case studies

Podcasts

Virtual goods and the future of digital marketing

As CMO for Digital Transformation and E-Commerce Acceleration at L'Oréal, Anna Musikhina has many interesting insights into where digital marketing is headed... https://podcasts.marketingsociety.com/episode/virtual-goods-and-the-future-of-digital-marketing 24:34 Mon, 12 Sep 2022 11:47:00 +0100

Embracing responsible technology with Claire Graves of The Webby Awards

According to Claire, as audiences become more aware of their impact on the world and more focused on purpose, brands need to follow suit if they wish to stay... https://podcasts.marketingsociety.com/episode/embracing-responsible-technology-with-claire-graves-of-the-webby-awards 17:38 Mon, 05 Sep 2022 11:06:00 +0100

How to succeed in your go-to-market strategy with Megadog's Barney Worfolk Smith

Barney Worfolk Smith thinks start-ups get it wrong when they let their go-to-market process become diluted as they grow. Thinking, planning and doing all need... https://podcasts.marketingsociety.com/episode/how-to-succeed-in-your-go-to-market-strategy-with-megadogs-barney-worfolk-smith 20:39 Tue, 26 Jul 2022 11:45:00 +0100