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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

‘Why TV is at the heart of effectiveness’

Drawing on a wealth of data and taking some innovative new approaches in a new white paper

Source Thinkbox
Drawing on a wealth of data and taking some innovative new approaches, a new white paper concludes that TV continues to be the dominant force for long-term, top-of-funnel demand growth.

Published on: 23 May 2024

Accelerating AI-Driven Marketing Maturity

Source BCG Report
In today's constantly evolving marketing landscape, leveraging advanced tech is essential for any business wanting to transform its data-driven marketing capabilities.

Published on: 23 May 2024

Marketing practices that lead to global success

By Deepak Goel

Source Canva - Credit kentoh from Getty Images
Embracing the nuances of cultural differences, celebrating diversity and leveraging the digital landscape are the pillars of all successful global marketing plans.

Published on: 16 May 2024

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Case studies

Podcasts

How to overcome tech complexity in modern marketing

Mars' Global Digital Marketing Lead, Mohit Arora, tells us how brands can deal with the ever increasing number of tech options and platforms when developing... https://podcasts.marketingsociety.com/episode/how-to-overcome-tech-complexity-in-modern-marketing 29:47 Tue, 04 Oct 2022 15:50:00 +0100

Innovating for Breakthrough Growth with Nicki Morley & Becky Ingram

To drive growth, brands need to be meaningful and different - innovation is at the heart of this. In this episode, Kantar's Nicki Morley, Head of Behavioural... https://podcasts.marketingsociety.com/episode/innovating-for-breakthrough-growth-with-nicki-morley-becky-ingram 20:53 Tue, 04 Oct 2022 00:00:00 +0100

Marketing in the age of Web3 with Mastercard's Abhijit Shome

How do advances in technology and the development of a new era of the Internet impact on marketing strategy? Hear from the Vice President of Global Digital and... https://podcasts.marketingsociety.com/episode/marketing-in-the-age-of-web3-with-mastercards-abhijit-shome 24:44 Tue, 20 Sep 2022 15:16:00 +0100
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Videos