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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

The power of entrepreneurial thinking for brands: Small Details

By Ruth Fittock

From their iconic squirrel branding to their obsessive attention to product quality, Pip & Nut demonstrated how sweating the small stuff can lead to big success.

Provocations about AI and Brand Building

By Matt Boffey

As more brands adopt AI they will need to identify the best ways to track and monitor its effectiveness, while marketers must navigate the personalisation paradox

Beyond bias - tapping AI’s potential for accelerating Asian marketing

By Gus Wick

While Generative AI’s potential in Asia remains bright, current approaches to data means marketers in Asia must continue to develop their own approaches to using AI

Case studies

Podcasts

Why purpose driven marketing is essential for brand survival in today's evolved marketing landscape

Kavita Yadav, Genpact's Assistant Vice President for Marketing and Communications, is reminding brands that the key to standing out and building loyalty is...

https://podcasts.marketingsociety.com/episode/why-purpose-driven-marketing-is-essential-for-brand-survival-in-todays-evolved-marketing-landscape 23:47 Mon, 23 Jan 2023 11:20:00 +0000

Purpose Disruptors - What agencies can do when agencies have agency

“Incremental change isn’t going to work. It's time to move now from shallow small change to systemic change at speed.”

What a way to kick off conversations...

https://podcasts.marketingsociety.com/episode/purpose-disruptors-what-agencies-can-do-when-agencies-have-agency 44:19 Thu, 19 Jan 2023 07:00:00 +0000

Unlock the Secrets of Experiential Ecommerce with Citi AVP - Marketing Varun Ravichandran

Step inside the marketing strategies of Citi's Varun Ravichandran and discover how to turn your customers into enthusiastic members of your brand story. Get...

https://podcasts.marketingsociety.com/episode/unlock-the-secrets-of-experiential-ecommerce-with-citi-avp-marketing-varun-ravichandran 21:37 Mon, 16 Jan 2023 16:41:00 +0000