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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

The power of entrepreneurial thinking for brands: Small Details

By Ruth Fittock

From their iconic squirrel branding to their obsessive attention to product quality, Pip & Nut demonstrated how sweating the small stuff can lead to big success.

Provocations about AI and Brand Building

By Matt Boffey

As more brands adopt AI they will need to identify the best ways to track and monitor its effectiveness, while marketers must navigate the personalisation paradox

Beyond bias - tapping AI’s potential for accelerating Asian marketing

By Gus Wick

While Generative AI’s potential in Asia remains bright, current approaches to data means marketers in Asia must continue to develop their own approaches to using AI

Case studies

Podcasts

Next generation acquisition with EF Education First's Jennsen Fung

The future of marketing goes beyond channel planning, utilising data and behavioural science to give organisations a competitive edge. According to Jennsen Fung...

https://podcasts.marketingsociety.com/episode/next-generation-acquisition-with-ef-education-firsts-jennsen-fung 28:29 Mon, 09 Jan 2023 11:11:00 +0000

Is AI the future of content creation?

Will AI content creation tools render writers and creators obsolete? And how does the rise of AI compete with the increase in the creator economy that's been...

https://podcasts.marketingsociety.com/episode/is-ai-the-future-of-content-creation 24:11 Wed, 14 Dec 2022 18:45:00 +0000

Gaming technology and the future of fashion advertising

As gaming becomes a bigger part of everyone's lives, high-end fashion brands have access to an even bigger audience that's looking to enhance their virtual... https://podcasts.marketingsociety.com/episode/gaming-technology-and-the-future-of-fashion-advertising 23:20 Mon, 17 Oct 2022 11:15:00 +0100