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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Impact Lens: What Shaped our thinking

impct banner
As we gear up for our annual conference, centred around this pivotal theme, we sought insights from our esteemed members on a critical question...

Published on: 8 October 2024

As the gaming market continues to surge, esports stands at a crossroads

By Mike Woolston

Esports stadium provided by Design Bridge and Partners
While the popularity of esports remains strong, its growth has started to plateau. To keep thriving it must continuously innovate and improve product quality.

Published on: 24 September 2024

Enrage or Engage: Navigating the Paradox of Digital Advertising

By Frank Cheng

Source Canva busracavus from Getty Images Signature
Striking the right balance between engaging customers and not enraging them with endless, intrusive adverts is something marketers must work hard at. Frank Cheng offers 6 useful tips to getting it right.

Published on: 24 September 2024

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Podcasts

Data-driven marketing success, the importance of flexibility & ChatGPT as PA

Madlen Nicolaus, the former VP Marketing EMEA at SAP Concur, showcases the power of a working mother in the tech industry on the latest episode of the Shiny New...

https://podcasts.marketingsociety.com/episode/data-driven-marketing-success-the-importance-of-flexibility-chatgpt-as-pa 24:43 Mon, 17 Apr 2023 16:18:00 +0100

Substack: The Future of Personal Marketing and Brand Sponsorship

Stephanie Bonnet, Head of Corporate Communications at EDF in the UK, discusses the impact of platforms like Substack on digital marketing in the latest episode...

https://podcasts.marketingsociety.com/episode/substack-the-future-of-personal-marketing-and-brand-sponsorship 21:13 Mon, 10 Apr 2023 15:25:00 +0100
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