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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Impact Lens: What Shaped our thinking

As we gear up for our annual conference, centred around this pivotal theme, we sought insights from our esteemed members on a critical question...

As the gaming market continues to surge, esports stands at a crossroads

By Mike Woolston

While the popularity of esports remains strong, its growth has started to plateau. To keep thriving it must continuously innovate and improve product quality.

Enrage or Engage: Navigating the Paradox of Digital Advertising

By Frank Cheng

Striking the right balance between engaging customers and not enraging them with endless, intrusive adverts is something marketers must work hard at. Frank Cheng offers 6 useful tips to getting it right.

Case studies

Podcasts

An audio revolution in digital marketing

For digital marketers, audio isn't just a cheaper channel. The impact of audio in our lives is bigger than ever, according to Spotify's Head of Sales, UK &...

https://podcasts.marketingsociety.com/episode/an-audio-revolution-in-digital-marketing 20:33 Tue, 15 Aug 2023 11:29:00 +0100

Can Marketing Save the Planet - Ep: 62 The Green Guides - Tackling the social and environmental challenges we face - with Laura Brett, VP, BBB National Programs’ National Advertising Division, NY.

“Building a culture of trust around green claims is the most important thing marketers, business and brands should be doing, using advertising self- regulation...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-62-the-green-guides-tackling-the-social-and-environmental-challenges-we-face-with-laura-brett-vp-bbb-national-programs-national-advertising-division-ny- 31:57 Thu, 10 Aug 2023 07:00:00 +0100

Boost AI effectiveness in marketing thanks to curation, with Mars' Jeric Griffin

AI-driven marketing may save you time, but does it benefit your creative output? Mars Petcare Performance Marketing Manager, Jeric Griffin, shares how...

https://podcasts.marketingsociety.com/episode/boost-ai-effectiveness-in-marketing-thanks-to-curation-with-mars-jeric-griffin 32:32 Tue, 25 Jul 2023 12:00:00 +0100