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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Unlocking Impact: The Transformative Power of Effective B2B Marketing

By Rationale

Rationale, session sponsor at the Scotland Changemakers Conference, discuss the shrinking of marketing budgets, the simultaneous rise in marketing costs, and how to navigate these challenges.

Under the Spotlight with Sir Martin Sorrell at Cannes 2024

Insights and anecdotes from an intimate conversation with a true titan of our industry.

The power of entrepreneurial thinking for brands: Small Details

By Ruth Fittock

From their iconic squirrel branding to their obsessive attention to product quality, Pip & Nut demonstrated how sweating the small stuff can lead to big success.

Case studies

Podcasts

An audio revolution in digital marketing

For digital marketers, audio isn't just a cheaper channel. The impact of audio in our lives is bigger than ever, according to Spotify's Head of Sales, UK &...

https://podcasts.marketingsociety.com/episode/an-audio-revolution-in-digital-marketing 20:33 Tue, 15 Aug 2023 11:29:00 +0100

Can Marketing Save the Planet - Ep: 62 The Green Guides - Tackling the social and environmental challenges we face - with Laura Brett, VP, BBB National Programs’ National Advertising Division, NY.

“Building a culture of trust around green claims is the most important thing marketers, business and brands should be doing, using advertising self- regulation...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-62-the-green-guides-tackling-the-social-and-environmental-challenges-we-face-with-laura-brett-vp-bbb-national-programs-national-advertising-division-ny- 31:57 Thu, 10 Aug 2023 07:00:00 +0100

Boost AI effectiveness in marketing thanks to curation, with Mars' Jeric Griffin

AI-driven marketing may save you time, but does it benefit your creative output? Mars Petcare Performance Marketing Manager, Jeric Griffin, shares how...

https://podcasts.marketingsociety.com/episode/boost-ai-effectiveness-in-marketing-thanks-to-curation-with-mars-jeric-griffin 32:32 Tue, 25 Jul 2023 12:00:00 +0100