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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Differentiating in a sea of sameness and bagging a fl-amazing Golden Quarter

A review of The Digital Day England 2025 from The Very Group

By Sannah Rogers

Very Christmas Advertising Campaign
Sannah Rogers reviews The Digital Day 2025 with an in depth appraisal of how Very successfully competes with the likes of Amazon and Shein using integrated digital and traditional media campaigns.

Published on: 20 May 2025

How Your Digital Advertising Money Is Being Wasted

By Tomek Nowobilski

Digital Advertising - Source Canva metamorworks from Getty Images Pro
Digital advertising is full of costly inefficiencies but by investing in fraud detection, transparent reporting, meaningful KPIs, better data utilisation, and strategic automation oversight, marketers can make every dollar spent, count.

Published on: 18 February 2025

Giving the empty chair a voice

By Marcos Angelides

Source Canva CasPhotography from Getty Images
Thanks to AI we can now give Jeff Bezos's empty chair a voice via AI personas. While seen by many as a game-changer, its effectiveness lies in thoughtful application says Marcos Angelides.

Published on: 28 January 2025

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Podcasts

The magnificent 7 power skills you need to win with AI: Episode 3

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes...

https://podcasts.marketingsociety.com/episode/the-magnificent-7-power-skills-you-need-to-win-with-ai-episode-3 09:39 Fri, 22 Sep 2023 12:00:00 +0100

The magnificent 7 power skills you need to win with AI: Episode 2

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes...

https://podcasts.marketingsociety.com/episode/the-magnificent-7-power-skills-you-need-to-win-with-ai-episode-2 10:18 Wed, 20 Sep 2023 15:00:00 +0100

Harnessing Generative AI in Marketing with Cautious Optimism

After an illustrious career at Procter & Gamble, Gerry D'Angelo has seen a lot of marketing innovation mistakes. From the way the industry handled the social...

https://podcasts.marketingsociety.com/episode/harnessing-generative-ai-in-marketing-with-cautious-optimism 21:42 Tue, 19 Sep 2023 10:15:00 +0100
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