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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Differentiating in a sea of sameness and bagging a fl-amazing Golden Quarter

A review of The Digital Day England 2025 from The Very Group

By Sannah Rogers

Sannah Rogers reviews The Digital Day 2025 with an in depth appraisal of how Very successfully competes with the likes of Amazon and Shein using integrated digital and traditional media campaigns.

How Your Digital Advertising Money Is Being Wasted

By Tomek Nowobilski

Digital advertising is full of costly inefficiencies but by investing in fraud detection, transparent reporting, meaningful KPIs, better data utilisation, and strategic automation oversight, marketers can make every dollar spent, count.

Giving the empty chair a voice

By Marcos Angelides

Thanks to AI we can now give Jeff Bezos's empty chair a voice via AI personas. While seen by many as a game-changer, its effectiveness lies in thoughtful application says Marcos Angelides.

Case studies

Podcasts

ChatGPT & data-driven marketing with LIPTON's Giovanni Pupo

LIPTON's Head of E-Commerce Media Europe, Giovanni Pupo, sees ChatGPT as a valuable "second pair of eyes" when leveraged with expertise.

Explore key insights...

https://podcasts.marketingsociety.com/episode/chatgpt-data-driven-marketing-with-liptons-giovanni-pupo 33.4332517 2024-01-30T09:59:00.000Z

Leading Conversations - Web 3.0

Episode 6

In this episode, Barry talks to Iain Valentine and Ian Duncan about all things Web 3.0 - they cover everything from the Metaverse to NFTs, delving...

https://podcasts.marketingsociety.com/episode/leading-conversations-web-3-0 32.6583526 2024-01-12T09:00:00.000Z

Audio that stops your ads being skipped

In digital marketing, capturing consumers' attention has become a primary challenge. How do you stop someone from scrolling past your ad? According to Rishi...

https://podcasts.marketingsociety.com/episode/audio-that-stops-your-ads-being-skipped 24.6130068 2023-12-19T16:03:00.000Z