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Cannes 2025 Spotlight

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

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Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Source IAS The Marketing Society - Digital Day Singapore 2024

Key Insights from the Digital Day Singapore

By Darren Chuckry

Darren Chuckry was invigorated by the dynamic interplay of technology and creative strategy steering the future of marketing at Digital Day Singapore

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Attention drives business outcomes for brands

By Laura Quigley

A better understanding of attention and how it ties to business results will help marketers ensure their campaigns capture optimum consumer attention.

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SheSportTech

By Garry Dods

Support solutions provider TeamViewer has launched a new initiative to encourage more women to consider careers in sport technology roles

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Case studies

Podcasts

Playing the long game in B2B marketing with TÜV SÜD's…

Podcast

Discover the secrets to thriving in B2B marketing with insights from Kristin Sinclair, Performance Marketing Manager at TÜV SÜD. Join the Shiny New Object...

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Data Science, AI & the Future of Marketing

Podcast

GE Healthcare's Director of Omnichannel Strategy, Amit Thard, joins the Shiny New Object podcast for a second time to talk about the benefits that AI is already...

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Experian's Eka Vankova on the power of AI & machine…

Podcast

In the latest Shiny New Object Podcast, Eka Vankova, Product Marketing & Proposition Lead at Experian, shares her passion for using AI and machine learning to...

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