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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Why do marketers exist?

Impact Report from Digitas

A new report by Digitas in association with The Marketing Society reveals the current priorities for leaders and explores how marketers can deal with the impact balancing act

Leading as a Da Vinci CMO

A Digital Day Singapore review

By Siew Ting Foo

A reflection on the role of the CMO based on a fireside chat at Digital Day Singapore

Top Takeaways from Digital Day England 2024

By Tish House

Tish House, Head of Conversion Marketing at ITV shares her top four takeaways from The Digital Day England 2024

Case studies

Podcasts

E-commerce with Matt Bushby, Just Eat

E-commerce reached the point of no return during the pandemic, as millions of once-hesitant consumers discovered the convenience of online shopping and never... https://podcasts.marketingsociety.com/episode/e-commerce-with-matt-bushby-just-eat 26:57 Fri, 22 Jul 2022 06:00:00 +0100

Agile working for digital marketing success with Telenor's Anders Holvøe

Anders Holvøe, Director - Head of Marketing and Digital at Telenor, believes that the key to succeed in digital marketing is creating agile teams that pull on... https://podcasts.marketingsociety.com/episode/agile-working-for-digital-marketing-success-with-telenors-anders-holve 24:25 Mon, 11 Jul 2022 10:57:00 +0100

Create better marketing through authentic storytelling

Aleena Mansoor, Brand Director at Procter and Gamble, thinks that all the technological advances and the multiple ways of working in marketing have led to... https://podcasts.marketingsociety.com/episode/create-better-marketing-through-authentic-storytelling 26:42 Mon, 16 May 2022 13:26:00 +0100