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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Marketing practices that lead to global success

By Deepak Goel

Embracing the nuances of cultural differences, celebrating diversity and leveraging the digital landscape are the pillars of all successful global marketing plans.

Influencer marketing: The double-edged sword

By Jeremy Stern

Top tips for successful influencer marketing: why brands need to be ensure influencer campaigns are run properly to avoid negative impact.

Connect the Dots – Now and Next

A The Digital Day Scotland review

By Josephine Canning

Josephine Canning, Junior Marketing Manager at Equator shares her key takeaways from our 10th annual The Digital Day Scotland

Case studies

Podcasts

E-commerce with Matt Bushby, Just Eat

E-commerce reached the point of no return during the pandemic, as millions of once-hesitant consumers discovered the convenience of online shopping and never... https://podcasts.marketingsociety.com/episode/e-commerce-with-matt-bushby-just-eat 26:57 Fri, 22 Jul 2022 06:00:00 +0100

Agile working for digital marketing success with Telenor's Anders Holvøe

Anders Holvøe, Director - Head of Marketing and Digital at Telenor, believes that the key to succeed in digital marketing is creating agile teams that pull on... https://podcasts.marketingsociety.com/episode/agile-working-for-digital-marketing-success-with-telenors-anders-holve 24:25 Mon, 11 Jul 2022 10:57:00 +0100

Create better marketing through authentic storytelling

Aleena Mansoor, Brand Director at Procter and Gamble, thinks that all the technological advances and the multiple ways of working in marketing have led to... https://podcasts.marketingsociety.com/episode/create-better-marketing-through-authentic-storytelling 26:42 Mon, 16 May 2022 13:26:00 +0100