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The Marketing Society Changemakers Conference Dubai 2024

The Changemakers Impact Conference | Review | UAE

By Ananda Shakespeare

A conference that broke away from conventional formats. The day was hosted dynamically, with a mix of engaging speakers and varied formats that kept the audience energised.

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Profit Ability 2: The new business case for advertising

Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Beyond bias - tapping AI’s potential for accelerating Asian…

By Gus Wick

While Generative AI’s potential in Asia remains bright, current approaches to data means marketers in Asia must continue to develop their own approaches to using AI

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What brands can learn about customer obsession

By Ruth Fittock

Virgin Atlantic is well known for it’s exceptional customer service, learn about the secrets and strategies behind their best-in-class approach to customers.

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Feeling the squeeze from CFOs?

By Marketreach

Dr Grace Kite explores how CMOs can overcome challenges in demonstrating marketing ROI within tighter budgets and increased CFO scrutiny. If you're a marketer...

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