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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

The Changemakers Impact Conference | Review | Hong Kong

Creativity, bravery and power

The Hong Kong Changemaker's Conference 2024 left a long lasting impression on Superunion's Danley Stone. Her key take-aways include the power of fearless creativity, learning from failures and the superpower of female role models for young girls.

The commercial impact of a new brand

The story of Evri’s business transformation

By Matt Boffey

The success of Evri is proof of the transformative power of a redesign - particularly one which emphasises simplicity, and doesn’t get in its own way. Design Bridge and Partners' Matt Boffey takes a look at what the brand got right.

Enrage or Engage: Navigating the Paradox of Digital Advertising

By Frank Cheng

Striking the right balance between engaging customers and not enraging them with endless, intrusive adverts is something marketers must work hard at. Frank Cheng offers 6 useful tips to getting it right.

Podcasts

Rediscovering the magic of DTC in data driven marketing

Paul Robinson, Director Marketing, Europe, Middle East, Africa, Central & Latin America at Jabra, talks about the multiple benefits of direct-to-consumer...

https://podcasts.marketingsociety.com/episode/rediscovering-the-magic-of-dtc-in-data-driven-marketing 25.114557816666668 2024-01-04T09:16:00.000Z

Creative effectiveness through context and attention with the Head of Uber Advertising

Learn how to revolutionise your advertising strategy by keeping it simple and contextual. Paul Wright, Head of Uber Advertising, UK and Ireland, shares how Uber...

https://podcasts.marketingsociety.com/episode/creative-effectiveness-through-context-and-attention-with-the-head-of-uber-advertising 17:40 Tue, 04 Jul 2023 10:25:00 +0100

Can Marketing Save the Planet Ep 54: – As Citizens we really have a much bigger (and more important) role to play in the world! with Jon Alexander

“How can organisations treat people as citizens, not just as consumers? How can organisations invite people into their agency and creativity to shape the world...

https://podcasts.marketingsociety.com/episode/episode-54-as-citizens-we-really-have-a-much-bigger-and-more-important-role-to-play-in-the-world-with-jon-alexander 50:09 Thu, 20 Apr 2023 07:53:00 +0100