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The Marketing Society Changemakers Conference Dubai 2024

The Changemakers Impact Conference | Review | UAE

By Ananda Shakespeare

A conference that broke away from conventional formats. The day was hosted dynamically, with a mix of engaging speakers and varied formats that kept the audience energised.

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Profit Ability 2: The new business case for advertising

Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

The Future of Retail, Ecommerce, and Consumer Experiences

Industry leaders give their thoughts on how to navigate change in a rapidly evolving world of retail and commerce

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The Marketing Society Singapore Conference 2024

The Changemakers Impact Conference | Review | Singapore

By Elaine Tam

Diageo APAC's Elaine Tam reviews the Singapore's 2024 Changemaker's Conference taking us through the thought-provoking event anchored around the theme of impact, with speakers that weaved the theme into their personal stories, case studies and debates.

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The Marketing Society Hong Kong Conference 2024

The Changemakers Impact Conference | Review | Hong Kong

The Hong Kong Changemaker's Conference 2024 left a long lasting impression on Superunion's Danley Stone. Her key take-aways include the power of fearless creativity, learning from failures and the superpower of female role models for young girls.

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Case studies

The annual B2B marketing effectiveness barometer

The report set out to uncover what makes an effective B2B marketer, and what separates the best in this field from the rest, and it delivered some surprising findings. Over 800 B2B marketers were surveyed from across the US, UK, Germany and Australia.

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Podcasts

Episode 3: The power of entrepreneurial thinking for brands:…

Podcast

This episode is the third in our series on entrepreneurial thinking, that can benefit any brand, whatever the size. In our first episode we looked at the...

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Rediscovering the magic of DTC in data driven marketing

Podcast

Paul Robinson, Director Marketing, Europe, Middle East, Africa, Central & Latin America at Jabra, talks about the multiple benefits of direct-to-consumer...

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Creative effectiveness through context and attention with the…

Podcast

Learn how to revolutionise your advertising strategy by keeping it simple and contextual. Paul Wright, Head of Uber Advertising, UK and Ireland, shares how Uber...

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