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Cannes 2025 Spotlight

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

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Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Feeling the squeeze from CFOs?

By Marketreach

Dr Grace Kite explores how CMOs can overcome challenges in demonstrating marketing ROI within tighter budgets and increased CFO scrutiny. If you're a marketer...

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Why First-Party-Data is Your Key to the Future of Loyalty

By Belinda Clark

The importance of data-driven insights for brands to adapt to consumers' evolving situations and foster more meaningful customer relationships.

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Rallying Communities

By Michelle Koh

Debunking three common myths that brands have about community

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Case studies

Podcasts

Brand building throughout the consumer journey with Tatyana Kahl…

Podcast

Most brands separate the pre-purchase marketing from the point of sale and post-purchase engagement. However, according to VISA Europe's Marketing Director for...

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Create better marketing through authentic storytelling

Podcast

Aleena Mansoor, Brand Director at Procter and Gamble, thinks that all the technological advances and the multiple ways of working in marketing have led to...

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