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Feeling the squeeze from CFOs?

How adding mail to your mix can boost ROI

By Marketreach

Marketreach Effectiveness Blog content

Dr Grace Kite explores how CMOs can overcome challenges in demonstrating marketing ROI within tighter budgets and increased CFO scrutiny. If you're a marketer...

Why First-Party-Data is Your Key to the Future of Loyalty

By Belinda Clark

Photo by charlesdeluvio on Unsplash
The importance of data-driven insights for brands to adapt to consumers' evolving situations and foster more meaningful customer relationships.

Rallying Communities

Myths and Mindset Shifts

By Michelle Koh

Source and Credit: Baz london
Debunking three common myths that brands have about community

Case studies

Podcasts

Brand building throughout the consumer journey with Tatyana Kahl from VISA

Most brands separate the pre-purchase marketing from the point of sale and post-purchase engagement. However, according to VISA Europe's Marketing Director for... https://podcasts.marketingsociety.com/episode/brand-building-throughout-the-consumer-journey-with-tatyana-kahl-from-visa 23:35 Tue, 09 Aug 2022 09:05:00 +0100

Create better marketing through authentic storytelling

Aleena Mansoor, Brand Director at Procter and Gamble, thinks that all the technological advances and the multiple ways of working in marketing have led to... https://podcasts.marketingsociety.com/episode/create-better-marketing-through-authentic-storytelling 26:42 Mon, 16 May 2022 13:26:00 +0100

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