Inspiration: Hong Kong 2024 Changemakers Conference | Impact

The Marketing Society Hong Kong’s annual Changemakers Conference is back on 5 November 2024 and this year’s theme is IMPACT, with huge thanks to our Headline Partner, Prophet and Supporting Partner, Google.

As part of our series of conferences hosted in 6 countries over 6 weeks, Changemakers: Impact delivers inspirational stories that will challenge your thinking from leaders both inside and outside of our industry while being in the company of our brilliant community.

WHAT DOES IMPACT IN MARKETING MEAN?

Whether it’s impact on organisations, on society, resolving negative impacts or leading with personal impact; the influence and impact of a marketer is felt in every function of our businesses in the way we create value for not just our brands and our people but for society around us.

Our conference will explore the themes of impact through the stories and experiences of our speakers who will offer up new perspectives, creative ideas and revolutionary thinking that will help you do well, do good and set your true potential alight.

THE AGENDA & SPEAKERS:

The Marketing Society Hong Kong's annual Changemakers Conference is a half day experience featuring new ideas, a chance to make new connections, a time for creativity and sparking debate and hosting a lineup of diverse and dynamic speakers who tell unforgettable stories that ignite change.

Confirmed sessions include:

• SPECIAL GUEST ANNOUNCEMENT
  Rugby, Marketing and Leadership with Max Woodward, ex-Captain for Hong Kong China Rugby Sevens team
  Moderated by: Kiri Sinclair, Founder & CEO, Sinclair and Board Member of The Marketing Society
  What is it about? Rugby and Marketing have a lot in common. From leading teams to serving communities in Hong Kong, we'll hear the reflections of Max Woodward, following a long and distinguished tenure as captain for the Hong Kong China Rugby Sevens team, share how he tackled captaincy, leadership, and team culture and how the Sevens has made an impact for the region, fans and the community.
   
• Pioneering Innovation and Transformation as a Legacy brand, keynote
  Speaker: Brian Hui - Managing Director and Head of Customer Propositions and Marketing Wealth and Personal Banking (WPB) Hong Kong, HSBC
  What it is about? In an era where market conditions and customer expectations are constantly evolving, legacy brands face the dual challenge of honouring their rich history while embracing innovation. In this session, hear how HSBC is balancing heritage and modernity and transforming to engage the next generation.
   
• How to lead at speed, keynote
  Speaker: Sophie Devonshire - CEO, The Marketing Society
  What is it about? An energising & inspiring session for business leaders on how to set the right pace in a rapidly changing and volatile world and how quick and smart decisions can drive performance and deliver real impact. A practical keynote based on Sophie's bestselling leadership business book, Superfast: Lead at Speed.
   
• Under the Spotlight with Asia's leaders, panel
  Speakers: Stephanie Ng - Managing Director, Global Head of Marketing, Wealth and Personal Banking, HSBC and Janet Yuen - Chief Operating Officer, LH Group Limited
  Moderated by: Sophie Devonshire - CEO, The Marketing Society
  What is it about? We'll bring together brave leaders for an insightful conversation to hear their true selves and share insights that marketing leaders can learn from and be inspired to do something differently. We unleash the untold stories, challenges that have been faced and overcome, brave decisions that have been taken, making the invisible visible and understanding how we as leaders can make a positive impact at work and on society as a whole. 
   
• Proudly Made in Hong Kong, panel
  Speakers: Stuart Woollford - Director of Group Brand, AIA, David Kim - Group Chief Marketing & Strategic Business Development Officer, Vitasoy and Nixon Cheung - Head of Commercial & Brand, Hong Kong Tramways
  Moderated by: Geraldine Chew - Board Member of The Marketing Society
  What is it about? We'll bring Hong Kong's iconic home grown brands together - Vitasoy, AIA and Hong Kong Tramways - to share their impactful expansion strategies, how they're serving their local communities and transforming to reach diverse audiences regionally and globally whilst keeping to their heritage values.
   
• Culture and the Arts as a Catalyst for Transformation and Growth, panel
  Speakers: Heidi Lee - Executive Director, Hong Kong Ballet and Florian Jungbauer - Head of Brand & Digital Marketing Channels, The Hong Kong Jockey Club
  Moderated by: Patrick Eastwood - Partner, Prophet Hong Kong
  What is it about? At a moment of transition for Hong Kong and the businesses that call the city home, we’ll explore how closer collaboration between business and the arts and cultural community can help unlock new avenues of growth and innovation for business. We'll bring together two of Hong Kong’s most recognized cultural and arts champions to explore how businesses can learn from and engage with leading arts and cultural organizations to design new customer experiences, captivate a new generation of consumers and create a lasting impact on the wider community and economy.
   
• Empowering and Inspiring our Future Female Generation with Inspiring Girls, fireside chat
  Speakers: Ines Gafsi - Chapter Chair and CEO of Inspiring Girls Hong Kong with special guest, Mary Tsang - Student Leader & Creative Artist
  Moderated by: Hina Wainwright - Chief Marketing Officer, NEON Leaders & Vice Chair of The Marketing Society Hong Kong
  What is it about? In a world where gender and cultural stereotypes have destructed goals, we'll hear the powerful story of how Inspiring Girls are creating a meaningful and impactful society through their youth educational and role model programme, helping to show girls the limitless possibilities they can achieve in their future careers.
   
• WTEFF: A Pecha Kucha-style rant on Creativity, Effectiveness and Coffee Shops, keynote
  Speakers: Andreas Krasser - CEO, DDB Group Hong Kong
  What is it about? A fast-paced, irreverent exploration of the state of Hong Kong's creativity but why coffee shops? You'll have to be there to find out!

THE DETAILS:

Date: Tuesday 5 November
Time: 3.00pm – 8.00pm HKT
Venue: Soho House Hong Kong - 33 Des Voeux Rd W, Sheung Wan, Hong Kong

Host: Nellie Chan - Director, Google Hong Kong and Chair of The Marketing Society Hong Kong
Emcee: Kiri Sinclair - Founder and CEO, Sinclair and Board Member of The Marketing Society Hong Kong

We hope you can join us for a day of inspiration! 
 

BOOK NOW!

With thanks to our partners

Headline Partner:

Supporting Partner:

Our Speakers

Who can book on to this event?

Members: This event is complimentary as part of your membership, book now to reserve your place. You may secure your place by logging into your membership portal. 
>>> If you are having trouble logging into your membership portal, please reset your password here: https://www.marketingsociety.com/login/forgotten
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For any questions, please email [email protected]

By Invitation: We welcome you to join this event if you have received an invitation by The Marketing Society Board Members or Speakers. The link to register will be in your invitation.

Non-Members: Our events are designed for our members as an opportunity to learn, be inspired and to meet and connect with like-minded individuals across the marketing landscape. If you are interested in joining us for this event and to experience the value our membership can offer, please email [email protected] with your interest (please confirm name, company & job title). Please note this option is only available to non-members who haven't attended an event in the last 12 months and are senior brand side marketers (no sales roles).