As the Director of the Group Brand team, I am responsible for building an ever more coherent and consistent AIA brand that is different, relevant and salient in all of the markets in which we operate.

As architects of our brand we aim to create a strong foundation for growth and powerful delivery of our HLBL Purpose. We aspire to build purpose-driven activations that both build brand momentum and drive measurable, positive impact for our customers – and societies – across Asia.

I am a proud father of three young daughters who were all delighted when I joined AIA just over 2 years ago. Prior to joining AIA I worked for HSBC in a number of regional and global roles across Brand and Sponsorships and started my career in the UK (in a very different industry) leading various Marketing teams and businesses at Mars Chocolate.