Brian Hui is Managing Director and Head of Customer Propositions and Marketing, Wealth and Personal Banking (WPB) Hong Kong, HSBC. In his current role, Brian manages retail and Global Private Banking customer propositions, customer experience, marketing and Hong Kong brand.

Before his role in HSBC, Brian has held global management roles in Faraday Future, LeEco and Amazon based in the U.S. and Mainland China, where he took the helm of a wide range of functions including sales and marketing, user growth, digital, product development and customer experience. Earlier in his career, Brian worked for Citibank and Standard Chartered Bank across Hong Kong, China and the U.K. in the areas of digital banking and transformation.