Patrick is a partner in Prophet’s Hong Kong office, specializing in growth transformation.

He is an agile and creative communicator, synthesizing left- and right-brain thinking to deliver well-rounded solutions that help clients discover and maintain sustainable growth. He works closely with teams to distill complex ideas into accessible and engaging solutions grounded in strong messaging and design thinking, ensuring consistency between brand, design, and strategic direction.

Before joining Prophet, Patrick led Brunswick Creative's practice in Asia-Pacific, conceiving and orchestrating award-winning campaigns and projects for such brands as Alibaba, Ant Group, HSBC, Hong Kong Ballet, Hong Kong Jockey Club and Didi. He also held a similar role at Fishburn, part of AMV BBDO.

Patrick, who earned his MBA from Henley Business School, loves live music and hates tequila. He once played semi-professional cricket and still boxes for fitness. He is also passionate about golf and tennis and is determined to pass his fierce competitiveness on to his daughters.