David is serving as the Group CMO & Strategic Business Development Officer at Vitasoy International, supporting the world's transformation towards a sustainable future through the amazing power of plants. 

An experienced brand strategy & marketing executive with 20 years+ experience and a proven track record in blue chip consumer goods & consumer technology companies. He has joined Vitasoy in 2020 from Mars Wrigley where he was the VP- Head of Chocolate for Greater China region. Before that David has worked long term at Reckitt Benckiser (RB) in multiple regions including their UK Headquarters as global brand director for consumer healthcare & personal care products. 

David specializes in ‘purpose-driven’ brand equity-building campaigns and believes we can drive behavioural change through engaging storytelling. He is passionate in helping brands to establish meaningful connections with consumers. David is committed to motivate, coach and develop teams not just for driving high-performance but also for discovering their mission through excellent work. 

David was born in Seoul, Korea and studied & worked in multiple regions. He studied Political Science at Korea Univ. for his bachelor degree & Global Business Strategy at Said Business School, University of Oxford for his Post-Graduate Diploma.