The Afternoon Sessions

Choice of 3 sessions in total: 2-3pm / 3:15-4pm / 4:30-5:30/45pm

Main Auditorium

Best Global Brand in the World – Built on Purpose (2pm-3pm)
Purpose gets talked about a lot, but this panel is about the brands that actually live it. Four speakers each pick the purpose-driven brand they rate above all others, then open it up for a proper conversation about what sets those brands apart.

Scotland on the World Stage (3.15pm-4pm)
Scotland's story is increasingly being told by creators, not campaigns. Brand Scotland and VisitScotland share what's really behind their influencer marketing approach, and what it takes to get authentic storytelling to work at scale.

Clients v Agencies Creative Challenge (4.30pm-5.40pm)
The rivalry is back. Agency and client teams go head to head pitching award-winning work from across the globe, and the audience decides who wins.

The Creative Room

The Cannes Lions Review (2pm-3pm)

Cannes Lions 2026. It was hot, chaotic, and full of party tricks.

It's the one week a year 90% of the industry shows up to see what everyone else is doing - and what actually matters. Every year, once the dust has settled, President and Founder of thenetworkone, Julian Boulding writes his take on exactly that: The Cannes Review.

This year, Alice Carr (thenetworkone) brings you inside it, the wins, the shifts, and everything worth knowing from this year's festival. This isn't another trends presentation, it's an honest take on what mattered, to the industry and to us.

She's joined by fandom and culture creative strategist Calvin Innes, who'll take apart the phrase everyone in Cannes was using and almost nobody was defining. Fandom and community marketing. What it actually means, what brands need to do to get it right, and the tell that gives away the ones faking it.

Celebrating Craft: JCDecaux – From Complex to Clear: Why Simplicity Wins in Out-of-Home (3.15pm-4pm)
JCDecaux and Wayfair lift the lid on what really works in Out-of-Home, drawing on over 50 brand measurement studies to decode the link between creative simplicity and brand success. In this session, they’ll unpack the most common creative challenges in OOH, show how real brands have navigated them, and reveal a simple, actionable formula any marketer can apply to make their OOH work harder. 

Is Bravery Dead? (4.30pm-5.30pm)
In a fast, no-waffle format, twenty slides at twenty seconds each, a lineup of creatives get honest when it comes to creativity, being brave and taking risks.