Amplify is back for 2026. A full day of talks, debates and live challenges that brings Scotland's marketing community together in one place. Hear from speakers who have shaped brands at the highest level, watch clients and agencies go head to head, and take a proper look at where the industry is heading next. One festival, two stages, and plenty to talk about long after you leave.

The day opens in the Main Auditorium with The Ogilvy Lecture and The Amplify Debate, before splitting across two stages for the afternoon.

On the main stage you'll find big-picture sessions on purpose-driven brands, Scotland's place on the world stage, and the always-competitive Clients v Agencies Creative Challenge. Over on the 'other stage' - The Creative Room - we'll take a closer look at craft, with our annual Cannes Lions review, and a fast-paced pecha kucha-style session on whether the industry has lost its nerve in is bravery dead?

When the sessions wrap, the conversation carries on at the after party. Food, drinks and comedy at the Assembly Club Bar to round off the day.