David Craik
Managing Director, Bright Signals
In the past eight years the agency has grown from one person to just under 50, creating advertising, social media and interactive experiences for clients like Tennent’s, Edrington, Beam Suntory, Edinburgh Gin, Whyte & Mackay Group, Edinburgh International Festival, SFA, Deezer, BBC, Channel 4 and Skyscanner.
When asked about Bright Signals’ culture, David response was: “When it comes down to it, Bright Signals is a talent agency. Nothing more, nothing less. A place where people can be themselves, express themselves and excel themselves. Where we challenge and hopefully inspire folk to experience the proudest moments of their career. Everyone here contributes to the creative process. There are no egos. No silos. And we have always, always, got each other’s back.” The agency invests heavily in people and recently established Bright Futures, a programme to help young people from underprivileged backgrounds get a start in the creative industries.
Prior to Bright Signals David was head of marketing at s1, which he helped take from start-up to become one of Scotland’s most successful digital media businesses. David was named Agency Star of the Year at the 2017 Star Awards and since being established Bright Signals has had more success in the digital categories than any other agency, with 6 golds and 5 silvers, in 7 years.