Digital Day is back for 2022 and we are delighted that at last we can meet up in person. The day will be a much-needed chance to connect, collaborate and discover what you need to know to start a marketing revolution.
We know that the biggest challenge for marketing leaders right now is simply keeping up. Digital Day is curated to help cut through the noise and help you embrace the opportunities that work best for you.
We will be exploring a range of topics and themes including:
- the nascent rise of the metaverse
- tech and digital innovations in Asia and what we can learn
- ethics and trust in the digital space
- practical applications of AI for brands and organisations
- diversity in digital marketing – why inclusive practices matter
- creating brilliant digital content – what’s next?
With a mix of presentations, panels, breakout sessions and opportunities to meet and connect with other marketers, the day is designed to inspire and challenge you.
This year, we will have a Tech zone, showcasing cool and interesting work that members have created, developed and are using to reach and grow their audiences. We have a couple of slots available still so do get in touch with Elise ([email protected]) if you’d like to take part.
Our confirmed speakers so far include:
Oobah is a freelance journalist who has carved a niche in demonstrating the power of fake news in today's social media climate. He is best known for his stunning film and article in which he made ‘the shed’ he lives in TripAdvisor's top-rated restaurant in London. Oobah will explore the power of fake news, social media and its influence on consumers and society.
Talk title - 'Living Outside The Box'
Jo Haliday, Founder, Talking Medicines
Jo founded tech data company, Talking Medicines. Based in Glasgow it uses advanced artificial intelligence techniques to provide pharmaceutical companies with real-time data intelligence on how patients are responding to medicines. The company maps the patient voice from social media and connected devices to regulated medicine information, building data points to deliver patterns of patient sentiment. She began her career in global consumer marketing with key roles at Coca-Cola, Grand Met and Jim Beam.
Talk title - 'Using data tech through AI to find the unique voice of patients'
Rohan Lightfoot, Chief Growth Officer, Mindshare APAC
Rohan started his career in the UK and also worked in the US before moving to China in 2007 to run the adidas campaign for the 2008 Olympics in Beijing. He has extensive experience with luxury brands and ran the Pernod Ricard account before relocating to Singapore in 2017 to take on a regional role.
In Rohan’s role as Chief Growth Officer he is responsible for helping Mindshare clients and prospects find new paths to faster business growth in the world’s most dynamic and diverse region.Mindshare is the market leading media agency in Asia Pacific, having been born in the region over twenty years ago.
Mindshare’s mission is to deliver Good Growth for our clients through the application of Precisely Human Intelligence. They work with leading brands and businesses in the region and globally, like Unilever, PepsiCo, Dyson, IBM, Grab, UOB Yum, 3M and Zespri.
Talk title - 'Learnings for Scotland from an Asian future'
Tessa Murray, Director of Communications, Tortoise
“There is no longer internal communication or external communication – just communication. And Tortoise has created a place for people and organisations who want to be part of an ongoing, two way conversation.”
Tessa has been a Director of Communications for various companies such as Allianz Global Investors, J.P.Morgan Cazenove and Betfair. She also sits on the External Engagement Committee for Restless Development.
Talk title - 'Slow down, wise up - Join the slow news revolution'
Rejoice Ojiaku, Co-Founder, B-DigitalUK
Rejoice Ojiaku has been working in the SEO industry for over 4 years. She Co-Founded B-DigitalUK, an online platform and community for Black Digital Marketers. You might have seen her on a brighton SEO stage or pushing for better diversity and inclusion in the digital marketing industry through webinars and online conversations. Rejoice is passionate about diversity within the workplace and ensuring the perspective and struggles of Black people especially Black women is changed.
Talk title - 'Diversity in digital marketing – why inclusive practices matter'
Zoe Scaman, Founder, Bodacious
Zoe is a bit of a Swiss army knife having worked in a variety of fields; brand planning, entertainment strategy, digital communications, new product development, business strategy and innovation. She’s done it on opposite sides of the world, quite literally, in Sydney, London, New York and even Ethiopia.
She’s worked at ground-breaking creative agencies; such as Naked Communications and Droga5. Best-in-class film companies, like Ridley Scott Creative Group and forward-thinking innovative consultancies; such as Undercurrent, London Strategy Unit and The Upside.
Her client list includes some of the biggest brands in the world - adidas, Google, Danone, Airbnb, Unilever, Coca Cola and Pepsico. Currently she can be found running her own strategy consultancy, Bodacious, with a focus on the intersections of entertainment, fandom, the creator economy and the nascent rise of the metaverse, where she's setting innovative global strategy agendas for EA Games, Nike, Youtube, Zwift, Netflix and The NBA. She recently published an in-depth look at 'The Future Of Fandoms' to tie many of these threads together, published a whitepaper on the future of the creator economy.
Talk title - 'The New Fandom Formula - Dissecting the foundational concepts that web3 is built on and how fan-dom is becoming a dominant cultural and commercial currency'
Gareth Turner, Head of Marketing, Weetabix
Gareth has lead the marketing for household name brands like John Smith’s, Bulmers, Lurpak, Arla in local and global roles. And now he’s Head of Marketing at Weetabix. He’s passionate about working in brand led organisations with a long term, strategic approach to brand building, mixed with a good dash of bravery.
Career highlights (so far) include buying a racehorse for John Smith’s, new product launches like Bulmers fruit ciders and the recently negotiated partnership between the FA and Weetabix. In 2021 Gareth’s team unleashed the multi award winning “Beanz on Bix” on the world and broke the internet in the process.
Talk title - 'Beanz on Weetabix: The day strategy met bravery'
Angela is a highly skilled, inspiring and innovative digital leader. With an unwavering dedication to customer and human-focused design and change within organisations, she has the leadership ability, strategic thinking and problem-solving skills needed to transform businesses.
As well as leading the consultancy side of This is Milk, Angela now shares her experience and expertise with others through Training by This is Milk and is the vision behind the now BIMA award-winning Digital Transformation Programme. From problem to solution in under 6 months, this programme works globally to improve skills in facilitation roles, future-proofing jobs and tackling industry-wide problems with speed & innovation.
Talk title - 'The importance of nurturing human skills in an age of automation, digitisation and AI'
Catherine Richards, Head of Customer Design, Tesco Bank
Catherine is an experienced design leader and has worked for some of the UK’s leading banks, where she’s led on embedding and deepening a culture of customer-centricity through Design. She’s currently at Tesco Bank, and her work includes defining and realising the customer strategy through propositions and experiences that are developed so that they focus on the needs of Tesco customers.
Fireside chat with Amy Kelly, UserTesting
Member tickets for the full day (including lunch and post event drinks) are £165 plus vat. Non-member tickets are £215 plus vat.
Live-streaming tickets are available for £50+VAT.
Scotland Corporate Members: if you have tickets as part of your corporate package, there's no need to do anything. We will be in touch with full details on updated allocations shortly. For any queries please contact us at [email protected].
The Marketing Society Scotland is committed to encouraging and supporting a diverse community. We have a number of complimentary passes available for digital marketers or digital creatives from ethnic minorities. If you would like a pass or know someone who would, please contact [email protected].