Michael is a Senior Account Executive at Carat Edinburgh, part of the global communications network Dentsu. He works with a range of UK and global clients on all aspects of their media strategy, planning and buying – building innovative and effective campaigns that drive results. His clients include Bosch, SP Energy Networks, Scottish Citylink, Baxters and more. Prior to working agency-side, he was an Account Planner at JCDecaux – the largest outdoor media owner in the UK.  Michael’s passion for marketing and advertising started at university, studying Media & Communications at the University of Stirling and Marketing at Edinburgh Napier.