A strategy and marketing professional, Cat Leaver is currently Director of Brand Scotland. She joined Brand Scotland after 7 years in her role Head of Strategy for multi award-winning digital agency After Digital. In her spare time, Cat was previously Head of MarComms and one of a team of five who lead Europe’s most established TEDx organisation, TEDxGlasgow.
As Director of Brand Scotland, Cat is responsible for building and managing a team of talent across VisitScotland, Scottish Enterprise and Scottish Government, and establishing a digital infrastructure that enables greater reach, efficiency and scale. Brand Scotland aims to grow Scotland's international profile and establish the nation as a leading destination to visit, live, work, study and do business with.
Cat is also a MSS Advisory Board Member, Board Director at CodeClan and Ambassador at PPWH.