Cat Leaver

Director of Brand Scotland

A strategy and marketing professional, Cat Leaver is currently Director of Brand Scotland. She joined Brand Scotland after 7 years in her role Head of Strategy for multi award-winning digital agency After Digital. In her spare time, Cat was previously Head of MarComms and one of a team of five who lead Europe’s most established TEDx organisation, TEDxGlasgow.

As Director of Brand Scotland, Cat is responsible for building and managing a team of talent across VisitScotland, Scottish Enterprise and Scottish Government, and establishing a digital infrastructure that enables greater reach, efficiency and scale. Brand Scotland aims to grow Scotland's international profile and establish the nation as a leading destination to visit, live, work, study and do business with. 

Cat is also a MSS Advisory Board Member, Board Director at CodeClan and Ambassador at PPWH.


We had a chat with Cat Leaver, Director of Brand Scotland, on tourism during this challenging time, and looking at how
We caught up with Cat Leaver, director of Brand Scotland and Client captain of Amplify's Creative Challenge
Whilst most of the festivals due to take place in Edinburgh this August have sadly been cancelled we are delighted