Maddy Sim

Strategy Partner, Carat

Strategy Partner at Carat, with experience working on digital activation both here and in Australia. Maddy started life as a PPC Manager, and often misses it as it gave her "a real appreciation for data". Maddy likes to think she brings that aspect to the fore in her current role as a Strategy Director sitting across offline and online channels – using insight, industry innovations and constant testing to get the most out of accounts.

1. What’s your golden rule - at work and in life?

It’s a bit of a depressing one to be

Trendspotting events provide an environment to re-connect and discuss key topics, challenges, or issues facing the industry.
For the ninth year, The Marketing Society will be hosting a special day during the Edinburgh Festival to offer our

The day had been in the Dentsu Aegis Strategy team’s diary for some time – Les Binet was arriving on