Maddy Sim

Strategy Director, Carat

Strategy Director at Carat, with experience working on digital activation both here and in Australia. Maddy started life as a PPC Manager, and often misses it as it gave her "a real appreciation for data". Maddy likes to think she brings that aspect to the fore in her current role as a Strategy Director sitting across offline and online channels – using insight, industry innovations and constant testing to get the most out of accounts.


The day had been in the Dentsu Aegis Strategy team’s diary for some time – Les Binet was arriving on

Short article