Inspiration: Amplify Marketing Festival 2026 Afternoon Pass

On the main stage you'll find big-picture sessions on purpose-driven brands, Scotland's place on the world stage, and the always-competitive Clients v Agencies Creative Challenge. Over on the 'other stage' - The Creative Room - we'll take a closer look at craft, with our annual Cannes Lions review, and a fast-paced pecha kucha-style session on whether the industry has lost its nerve in is bravery dead?

When the sessions wrap, the conversation carries on at the after party. Food, drinks and comedy at the Assembly Club Bar to round off the day.